Manager, Marketing Versioning

Crunchyroll, LLC•Los Angeles, CA

10d•$104,100 - $130,100

About The Position

The Manager, Marketing Versioning supports operational execution of global marketing production, versioning, localization, and asset delivery across central and regional marketing teams. Reporting to the Director of Marketing Versioning, the role partners with Central Creative and cross-functional teams to transform approved creative into global marketing-ready static and video assets. It oversees production coordination, versioning, asset trafficking, delivery dependencies, and operational handoffs so regional teams have access to final, approved assets ready for activation. The Manager oversees day-to-day static and video versioning workflows, including project intake, scheduling, asset trafficking, localization routing, delivery dependencies, version control, and operational handoffs. The role partners with Central Creative to support production execution and with regional Marketing Operations teams to provide consistent localization workflows, standards, and operational guidance. Under the strategic direction of the Director, the Manager supports implementation of departmental workflows, SOPs, tools, repository standards, and process improvements that reduce friction between creative production and regional marketing activation while strengthening consistency, scalability, and operational visibility across Marketing Versioning Operations.

Requirements

At least 5 years of experience in marketing production, AV production, localization, creative operations, or project management within media, entertainment, streaming, or post-production.
At least 2 years of experience supporting or managing production operations, cross-functional teams, and global marketing workflows.
Working knowledge of AV production, localization, asset management, versioning, and digital content delivery across multiple distribution platforms.
Proficiency with Wrike, Airtable, media asset management systems, Microsoft Office or Google Workspace, Adobe Creative, or similar tools.
Bachelor’s degree in a related field or equivalent professional experience.
Strong project, production workflow, and asset management skills in a fast-paced global marketing or creative production environment.
Experience managing preparation, versioning, trafficking, organization, and delivery of marketing assets across multiple teams, markets, and platforms.
Strong understanding of static and video marketing production workflows, asset versioning, delivery requirements, repository management, and regional adaptation.
Working knowledge of localization and market-specific adaptation workflows in global marketing production.
Experience supporting global or regional marketing teams and establishing scalable processes, standards, and best practices across geographically distributed stakeholders.
Strong understanding of digital asset organization, metadata, version control, asset readiness, and repository governance.
Excellent communication and cross-functional collaboration skills for coordinating creative, production, operational, and regional marketing stakeholders.
Strong critical thinking and problem-solving skills, including identifying production risks, resolving asset and versioning issues, and escalating challenges with context and recommended solutions.
Proficiency with production systems, project management tools, asset repositories, and operational platforms used to track and distribute global marketing assets.
Highly organized and detail-oriented, with a focus on operational consistency, asset traceability, scalability, and reducing friction between creative production and regional marketing activation.

Responsibilities

Support the Director of Marketing Versioning in translating departmental priorities into day-to-day execution across global marketing production and versioning workflows.
Coordinate creation, preparation, versioning, and delivery of global marketing-ready static and video assets for regional marketing teams, campaigns, platforms, and market activations.
Partner with Central Creative to support production and transition approved creative into scalable global assets and versions that meet marketing, technical, and distribution requirements.
Ensure regional marketing teams have visibility into available assets, approved versions, asset locations, readiness status, and applicable usage or production requirements.
Provide regional Marketing Operations teams with guidance on workflows, production standards, versioning requirements, localization processes, and best practices for adapting and activating global marketing assets.
Oversee project intake, scheduling, prioritization, production coordination, and asset trafficking; monitor timelines, dependencies, outstanding deliverables, and risks across concurrent global campaigns.
Coordinate localization and market-specific adaptation requirements while keeping localized versions aligned with approved global creative, production, and delivery standards.
Manage operational handoffs and trafficking of finished marketing assets among Central Creative, Marketing Versioning Operations, regional teams, and production or distribution partners.
Maintain visibility into asset readiness and delivery status; identify missing assets, version conflicts, dependencies, and issues that could affect regional campaign activation.
Support asset repository governance by organizing, tagging, and tracking marketing assets and maintaining accurate metadata and clear final-version identification.
Implement and maintain departmental workflows, SOPs, operational documentation, and production standards established by the Director.
Evaluate production and asset workflows and recommend improvements to efficiency, traceability, asset discoverability, and ease of use.
Provide operational reporting and project visibility to support planning, production prioritization, capacity management, and delivery-risk identification.
Partner across Creative Services, Brand Marketing, Campaign Marketing, regional Marketing teams, Media Management, Production, and other cross-functional teams to align on asset requirements, timelines, readiness, and deliverables.
Support implementation of tools, technologies, repository enhancements, and workflow improvements that strengthen the movement of assets from central creative production through global regional activation.