Manager, Static Marketing Versioning

Crunchyroll, LLC•Los Angeles, CA

9d•$104,100 - $130,100

About The Position

The Manager, Static Marketing Versioning oversees the operational execution, trafficking, and delivery of creative marketing assets across Crunchyroll’s global marketing organization. The role ensures completed assets are accurately prepared, governed, distributed, and received across markets and channels. It establishes scalable production and delivery workflows that provide a clear source of truth for final assets, improve visibility into deliverables, and support efficient movement from production completion through global activation. Working within Distribution Operations, Content and Marketing, this role partners with Marketing Production Management, Integrated Planning, Marketing Versioning, Regional Marketing, DAM and asset repository teams, Localization and Adaptation, Creative, and other stakeholders. It clarifies ownership, delivery requirements, handoffs, and escalation paths while driving process improvement and operational excellence. The role focuses on reducing delivery friction, improving asset findability, minimizing versioning defects and rework, and increasing speed to market.

Requirements

At least 5 years of experience in Marketing Operations, Project Management, Marketing Production, or a related field.
At least 5 years of experience managing creative or media assets across print, digital, static, and A/V formats.
Demonstrated experience managing high-volume, complex, cross-functional creative production workflows.
Strong understanding of asset lifecycle management, versioning, trafficking, delivery, and repository governance.
Experience developing and implementing processes, workflows, and operational standards in a fast-paced organization.
Ability to manage multiple priorities, dependencies, stakeholders, and deadlines simultaneously.
Strong communication and relationship-building skills, including the ability to establish clarity and accountability across teams.
Experience working with internal creative teams, external agencies, and distributed or global stakeholders.
Strong proficiency in Google Workspace, Microsoft Office, and collaboration/project management tools.
Advanced project management skills, including translating complex business requirements into clear workflows and actionable plans.

Nice To Haves

Experience in the anime, media, entertainment, or streaming industry.

Responsibilities

Manage end-to-end operational delivery of original and versioned creative marketing assets across global campaigns, channels, and markets.
Establish and maintain standardized processes for asset trafficking, delivery, receipt confirmation, and escalation.
Confirm delivery requirements—including destination, market, deadline, recipient, format, and repository requirements—before trafficking begins.
Define and maintain status conventions for production complete, delivery ready, delivery complete, and regional acceptance.
Ensure final assets have accurate naming, version status, metadata, repository location, and other required delivery information.
Track outstanding deliverables and proactively identify missing, incomplete, or incorrect assets.
Partner with Regional Marketing teams to confirm asset receipt and resolve delivery issues.
Establish ownership boundaries between centralized asset delivery and regional activation.
Develop, document, and continuously improve scalable marketing production and delivery workflows.
Identify operational friction and implement improvements that increase efficiency, consistency, and speed to market.
Drive adoption of standardized tools, workflows, and governance practices across stakeholder groups.
Reinforce governed repositories and delivery workflows to reduce reliance on unmanaged channels such as email, chat, and personal storage.
Identify opportunities to automate routine trafficking, status reporting, and delivery updates.
Maintain an improvement roadmap addressing DAM, metadata, workflow, and repository gaps.
Serve as a central Marketing Production Management contact for high-priority, high-volume, seasonal, and multi-IP initiatives.
Work with Integrated Planning to turn campaign deliverable plans into actionable trafficking and delivery plans.
Work with Marketing Versioning to establish acceptance criteria and transition assets from creative completion to delivery readiness.
Work with Regional Marketing to set expectations for receipt, acceptance, localization/adaptation, and escalation.
Collaborate with DAM and Enterprise Technology stakeholders on repository governance, metadata standards, permissions, workflow requirements, and platform issues.
Build cross-functional relationships and facilitate alignment when requirements, ownership, or timelines are unclear.
Manage and prioritize internal and external production resources based on project volume, complexity, timing, and organizational priorities.
Coordinate high-volume creative deliverables among designers, art directors, motion designers, agencies, and other production partners.
Manage high-priority initiatives involving multiple internal teams and external agencies.
Monitor capacity, dependencies, deadlines, and risks to ensure critical assets are delivered on time.
Proactively escalate delivery risks and operational issues with clear recommendations and paths to resolution.
Establish standards for naming, metadata, versioning, final-status designation, destination, receipt confirmation, and escalation.
Track and report delivery timeliness, versioning defects, asset findability, receipt confirmation, rework, repository issues, and other operational KPIs.
Identify recurring issues and develop sustainable solutions rather than one-off workarounds.
Maintain documentation and governance practices that support accountability across the asset lifecycle.
Ensure workflows evolve with organizational objectives, business needs, and advances in technology.