Manager, Marketing & Rights Activation

Coca-Cola•Atlanta, GA

22h•Onsite

About The Position

Support execution of marketing activation plans for the upcoming LA28 Summer Olympics and Paralympics to create a sustainable competitive advantage for the Coca-Cola system. The Marketing Manager will own Rights Management & Approvals, ensuring smooth and timely execution of all plans to maximize the return on investment generated by Coca-Cola for the LA28 Games. This position will also support delivery of several special projects, including (but not necessarily limited to) development of our Pins & Premiums programs. The successful candidate should have experience with development and execution of activation plans, a strong understanding of global events (e.g. Olympics or the FIFA World Cup) and consumer programs and expertise working with marketing assets.

Requirements

Bachelor’s degree in relevant field required.
Minimum 3-4 years Marketing/Commercial experience in Coca-Cola or CPG organization; TCCC system experience preferred.
Experience with marketing partnerships, customer marketing, business analytics.
Demonstrated knowledge of operational aspects of TCCC, bottlers’ and customer businesses.
Extremely strong organizational skills, ability to coordinate inputs, requirements, and demands of numerous constituencies and stakeholders, often under tight deadlines.
Strong communication skills at all levels of organizations, internally and externally, and spanning multiple markets.
Understanding of strategic marketing (i.e. brand strategies and activation/utilization concepts) and the discipline of business planning.
Must possess excellent relationship building skills.

Nice To Haves

Master’s degree preferred.
Creative Briefs
Digital Media Strategy
Group Problem Solving
Local Advertising
Marketing Activation
Marketing Strategies
Media Planning
Online Marketing
Shopper Marketing
Social Media Strategies
Sponsorships

Responsibilities

In close coordination with Global EPICS Approvals lead, become an expert in our TOP Partner, LA28 and Olympic & Paralympic Torch Relay platforms and associated rights & restrictions.
Develop a strong relationship with rights holder approval managers to offer better service and approval lead times.
In compliance with LA28 and IOC guidelines and processes, design and execute a Marketing approvals process that ensures full compliance with all contractual requirements for the use of all Olympic & Paralympic marks and facilitates the usage of the property by the NAOU system.
Responsible for consolidating, filtering and submitting materials (TCCC + bottler plans) which require approvals.
Comply with guidelines and regulations to protect our marks.
Minimize, track and measure approval lead times.
Utilize a system (TRACK) that allows us to track and archive approvals/learning for future events.
Conduct system trainings on use of marks, guidelines and approval process to other functions within the System.
Direct contact with rights holder for issue resolution.
Consolidation of learning for future reference.
In conjunction with Legal and the Marketing group, support the development and execution of an anti-ambush plan to protect Coca-Cola's Olympic rights.
Support development and execution of Pins & Premiums programs, ensuring we maximize relevance and usage throughout the system.
As Games approach and approval intensity diminishes, further support other areas of the team in special projects (according to both team needs and associate’s stated career interests).
Support Director, Marketing Activation in the development of a presence plan at Games time that both support the brand strategies and integrates with the bottler activation plans. Plan should be focused on high visibility and traffic areas (Red Zones).