Marketing Activation Specialist, Midwest

Brunswick Corporation•Madison, WI

3d•$58,700 - $81,500•Remote

About The Position

We are seeking a Regional Marketing Activation Specialist for our Corporate Midwest Clubs (Chicago/Chain O’Lakes/ Wisconsin and Toronto) with a passion for boating and a drive to bring the Freedom Boat Club brand to life in this market. In this role, you will collaborate closely with the regional brand leadership team to implement key marketing strategies and support the accelerated growth of Freedom Boat Club of Chicago, Wisconsin, Chain O’Lakes, and Greater Toronto. As the local subject matter expert (SME), you will lead the activation of promotions, events, and marketing initiatives across clubs in your area, ensuring consistent execution and brand alignment. This role requires a savvy, go-getter mindset that is comfortable both engaging with customers onsite at weekend and evening events and working remotely ‘behind the screen’ on digital activations. No week will be the same. At Brunswick, we have passion for our work and a distinct ability to deliver.

Requirements

Bachelor’s degree in Marketing or Business, or relevant experience
2-4 years of relevant marketing experience
Strong writing, storytelling, and editing capabilities
Strong communication and interpersonal skills
Customer-focused mindset
Ability to work cross-functionally
Experience coordinating events and multiple stakeholders
Requires schedule flexibility, including evenings and weekends year-round, with frequent travel to in-market clubs and an increased commitment during peak season to support activations and member engagement.
Ability to be hands-on and work in a dynamic, entrepreneurial, deadline-driven environment
Ability to manage multiple projects at once, last-minute requests and quick turnaround with a positive attitude

Nice To Haves

Growth mindset with a desire to grow within the organization
Experience bringing products to market for industry-leading brands and portfolio brands
Proven experience planning and executing events from concept to completion, including logistics, vendor coordination, and on-site management.
Experience in both agency and corporate environments is a plus
Experience working in a matrix environment is a plus

Responsibilities

Promotion Activation & Content Creation: Develop, launch, present, and manage monthly regional promotions across email, text, and miscellaneous campaigns.
Local Marketing & Sales Support: Serve as the subject matter expert (SME) for local marketing activations in assigned regions, guiding the sales team. Assist in creating and distributing sales promotion materials, including POS collateral, to support sales efforts.
Event Planning, Execution & Coordination: Lead the planning, coordination and execution of local events of varying scale (e.g., boat shows, sales events, member appreciation events). Coordinate communications with event stakeholders, team members, and brand leadership to ensure alignment and successful execution. Attendance at most events is required.
Event Tracking & Performance: Monitor and evaluate event performance, maintain a calendar of upcoming opportunities, and identify activation needs. Provide insights and recommendations based on performance data.
Stakeholder & Brand Communications: Prepare and present all activation-related communications to stakeholders, team members, and leadership. Develop playbooks to document processes for knowledge transfer and consistent success across regions. Lead regional team meetings and support strategic planning initiatives. Develop a strong working partnership with the regional General Manager, in addition to your direct Marketing Manager.
Social Media Management: Develop content for the three regional social media pages (Connecticut, Long Island, Rhode Island) with guidance from the Social Media and Content Manager.
Email Campaigns: Support the creation and distribution of club and member communications, event invites, promotions, and newsletters.
Marketing Collateral & Compliance: Assist in the development of marketing materials, ranging from digital assets to print, ensuring alignment with brand guidelines and promotional objectives.
Invoice Management: Review, approve, and track marketing invoices within your region, ensuring proper documentation and adherence to budget.
Ad-hoc Marketing Support: Provide support for additional marketing initiatives and projects as needed. Propose innovative ideas to test and explore new opportunities for business growth.

Benefits

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more.

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