Marketing Activation Specialist , Attraction, Influence, and Marketing (AIM)
About The Position
We're seeking a Marketing Activation Specialist to drive marketing activation decisions and performance optimization across Amazon's fulfillment sites in the Americas. This role combines data-driven activation logic, risk assessment, and stakeholder alignment to maximize recruitment marketing efficiency and fill rate performance. You will manage weekly marketing activation decisions that determine application needs and paid marketing support levels for thousands of hires across US, Canada, Mexico, Brazil, and beyond. Through systematic override management and stakeholder communication, you'll ensure optimal marketing allocation while building toward automated decisioning. Your daily work involves monitoring marketing pacing, analyzing site performance across multiple data sources, and proactively optimizing channel mix and spend efficiency. You will also produce WBR presentations that showcase risk sites and marketing performance for senior leadership, maintain alignment with business managers and global risk teams on hiring challenges, and implement data-driven adjustments to marketing strategies for underperforming locations. This role balances tactical execution with strategic initiatives to improve application quality and velocity, and enhance overall marketing efficiency in support of enterprise hiring goals.
Requirements
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience presenting metrics and progress to goal to senior leadership
Nice To Haves
- Experience managing high volume as well as niche hiring
- Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment
- Experience in creating process improvements with automation and analysis, or experience communicating results to senior leadership
- Experience of working in recruitment marketing
Responsibilities
- Produce weekly marketing activation logic for Americas fulfillment sites, including application need and paid application need assessments; manage overrides through ticketing and log decisions to support automation development
- Review performance data across multiple dashboards to identify opportunities to improve channel mix, spend efficiency, fill rates, and future labor order projections
- Conduct daily reviews of marketing support delivery; implement ramp-down or pause decisions when application targets are met and share insights with program management to improve paid marketing efficiency
- Monitor site performance against fill rate and non-paid application share goals; adjust marketing strategies for underperforming sites and implement data-driven optimizations to meet application delivery needs
- Partner with Channels teams to develop campaigns and tests to improve volume and quality applications
- Produce weekly WBR deep dive presentations showcasing risk sites and marketing performance for senior leadership; maintain regular communication with business managers and global risk teams on fill risk and marketing actions
- Translate complex marketing performance data into clear, actionable insights for leadership audiences to inform strategic decisioning
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
- sign-on payments
- restricted stock units (RSUs)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
