Marketing Planning & Activation Coordinator

GSO • Greensboro, NC

1d • Onsite

About The Position

The Fresh Market currently has an opening for Marketing Planning & Activation (MP&A) Coordinator in our Store Support Center, located in Greensboro, NC. This role serves as a key facilitator of marketing strategy execution by supporting the MP&A Director and MP&A Marketing Managers in coordinating marketing-led projects, initiatives, and cross-functional tasks. As part of the strategic planning organization within Marketing, the MP&A Marketing Coordinator helps translate marketing priorities into organized, collaborative, and actionable workstreams across departments.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• At least 3 years of relevant marketing experience, preferably in retail.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite and familiarity with project management and reporting tools (Smartsheet, Agile, Workfront, Tableau, Power BI).
• Ability to analyze data and develop actionable insights.
• Growth mindset and strong follow-through.

Nice To Haves

• Experience in marketing planning within a retail environment.
• Familiarity with writing marketing briefs, campaign planning, and cross-functional communication.
• Experience with project management, PMP certification a plus.

Responsibilities

• Lead weekly advertising planning and communications across marketing.
• Assist and/or lead with signage processes, communications, workflow, and tasks.
• Manage and coordinate marketing-led projects and initiatives from planning through execution.
• Schedule meetings, events, and activities; maintain calendars and timelines.
• Develop and maintain project plans, timelines, and status reports.
• Coordinate across departments to collect customer data, market intelligence, competitive insights, and stakeholder feedback.
• Prepare and/or edit marketing plans, strategies, briefs, and post-campaign analysis.
• Support tactical marketing functions and maintain records, files, and repositories.
• Create and manage reports, dashboards, and presentations for leadership and stakeholders.
• Support local store marketing, including community development.
• Collaborate cross-functionally with Merchandising, Operations, Marketing, and executive leaders.
• Perform other tasks as needed to support MP&A team objectives.
• Implement and continuously refine the merchandising execution cadence (weekly/monthly operating forums, milestone reviews, escalation processes).

Benefits

• Team Member discount up to 40%
• Health, Dental, & Vision insurance available for individual, spouse, partner, and family.
• 401K contribution and match for part-time and full-time team members
• Personal time off and additional time off purchase plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level