Activation Marketing Manager

Manulife•Boston, MA

1d•Hybrid

About The Position

The Activation Marketing Manager role is responsible for developing and leading a distribution activation strategy, including the management of the US sports ticket program and on-site activations, to drive strong sales and pipelines for U.S. Insurance. This role focuses on building strong internal/external partnerships and making decisions that drive sales, strengthen the brand, and deliver clear results. The goal is to build once-in-a-lifetime experiences that lay the foundation for longstanding business relationships with high-priority intermediaries.

Requirements

3-5 years marketing experience with a strong background in activations and events, ideally in the life insurance space, with the passion to create memorable, high-impact experiences to clients.
Bachelor’s degree in marketing, communications, events or a related field is required.
Deep experience assessing, executing, and optimizing complex, highly visible in-person events.
Experience using marketing automation and communications platforms (e.g., Marketo) to execute and optimize email campaigns.
Understanding the roles of activating partnerships and events to drive growth and meet goals.
Demonstrated success engaging and motivating teams and stakeholders including leadership, distribution, brand, creative, communications, media, analytics, and events.
Ability to manage budgets across markets.
Understanding and appreciation for collaboration with procurement, legal, compliance, finance, distribution, events, and security.
Leveraging analytics team to evaluate and optimize partnerships and investments, with a strong focus on connecting strategy to ROI.
Naturally curious and creative with an eagerness to test, learn and optimize.
Quick thinker and decisive problem solver who remains composed when unexpected challenges arise.
Strong sense of ownership and accountability.

Responsibilities

Develop strategic and creative approaches to maximize impact of client-facing activations.
Manage the US ticket program and associated on-site activations (Red Sox, Patriots, Bruins, Celtics, concerts) including contract evaluation and renewals, performance tracking and adhering to FINRA requirements.
Manage event budgets, including reporting, internal approvals and coordination with procurement, legal and compliance.
Partner with event professionals to manage planning, logistics, on-site execution, attendee management and presentation or talking-point preparation as needed.
Identify creative and branding needs and build an efficient working model with internal teams to deliver high-quality, on-brand materials.
In partnership with Distribution, build a tracking and measurement platform to report on ROI.
Manage activation materials including invites, email communications, legal and compliance reviews, creative needs, and more.
Responsible for day-to-day program management, including on-the-ground execution.