Digital Marketing Operations & Activation Specialist

LALA US, Inc•Dallas, TX

2d•Hybrid

About The Position

At LALA U.S., we are building brands that sit at the intersection of culture, quality, and growth. As a leader in Hispanic dairy, we have a unique opportunity to serve one of the fastest‑growing and most influential consumer segments in the country. This role offers the best of both worlds: the opportunity to apply best‑in‑class CPG marketing fundamentals while operating in a fast‑paced, entrepreneurial environment where ideas move quickly and impact is visible. You will have the opportunity to work on high‑growth categories, lead meaningful initiatives, and gain exposure to senior leadership, all while helping shape the future of our business in the U.S. The Digital Marketing Operations & Activation Specialist is the operational backbone of the Commercial Activation & Engagement team. This role supports the Integrated Marketing Manager, both Shopper Marketing Associate Managers, and Brand Managers by driving campaign coordination, digital execution, financial governance, and performance reporting across the team. This role owns financial governance across Shopper and Marketing investments, coordinates social and owned digital platform execution, and provides operational planning and execution logistics support for campaigns, activations, and agency workflows. The Specialist is the single source of truth for budget pacing, creative asset management, and integrated marketing calendar coordination. The ideal candidate is highly organized, detail‑oriented, comfortable with numbers and systems, and excited to sit at the intersection of marketing, digital, and operations.

Requirements

2–4 years of experience in marketing operations, digital marketing, campaign coordination, or a related function
Experience managing budgets, POs, invoices, and financial reconciliation (ideally in partnership with a Finance team)
Hands‑on experience with social media platforms, website content management, and creative asset workflows
Exceptional organizational skills and attention to detail
Strong analytical skills with comfort in Excel, dashboards, and financial tracking
Ability to manage multiple workstreams and stakeholders simultaneously
Strong written and verbal communication skills
Proactive, solutions‑oriented mindset with a bias for action
Comfortable with ambiguity and able to bring structure to unstructured workflows

Nice To Haves

Familiarity with digital shelf analytics, retail media reporting, and paid social reporting preferred
Experience working with agencies on campaign trafficking and reporting preferred
Bilingual (English/Spanish) preferred

Responsibilities

Manage invoices, POs, accruals, agency contracts, and monthly reconciliations with Finance
Track budget pacing across Shopper Marketing ($3.2MM) and Creative & Media ($4.5MM) and provide visibility into spend vs. plan
Maintain integrated marketing calendar across brand, shopper, and digital programs
Coordinate demo logistics and collateral distribution
Maintain creative asset library and approval workflows
Maintain brand website, social, and digital asset consistency
Support omnichannel campaigns through paid social and retailer digital media integration
Coordinate social and owned digital platform execution
Monitor digital shelf analytics and track retail media KPIs in partnership with agencies and Insights
Coordinate campaign trafficking and reporting cadence
Consolidate campaign KPI reports, dashboards, and support executive‑ready summaries
Provide performance insights to Brand and Activation leadership