Digital Marketing Specialist

Baylor University•Waco, TX

2d•Hybrid

About The Position

The Digital Marketing Specialist leads digital management and quality across all web properties and digital marketing for the Hankamer School of Business (HSB). They serve as the School’s subject matter expert in digital marketing, digital analytics, web management, email campaigns, and user experience. Additionally, the role ensures digital brand compliance alignment and counsels the Director of Marketing and Communications on recommended digital changes.

Requirements

A bachelor's degree and three year of relevant experience are required.
Applicants must currently be authorized to work in the United States on a Full-Time basis.

Nice To Haves

Five years of relevant experience is preferred.
A combination of education and experience will be considered in lieu of one another.
Higher education or non-profit experience preferred.

Responsibilities

Fulfills approximately 100 monthly website change requests through proficiency in Drupal, streamlining workflows to increase efficiency, consistency and governance.
Ensures HSB website content is up to date and brand compliant.
Owns the HSB email account ([email protected]) and leads mass email (EMMA) strategy and deployment, including departmental annual reports, donor emails, Dean’s communications and newsletters.
Provides digital analytics data from Google Analytics, Google Search Console, Google Adwords’ keyword planning tool, or other related platforms to inform and educate digital marketing efforts, primarily for HSB Graduate Programs.
Manages and analyzes the Baylor Business Readership survey in Qualtrics, translating results into actionable insights that inform content strategy and audience engagement efforts.
Manages and maintains two WordPress websites for adjacent digital properties: the Baylor Business Review website, and the Baylor Angel Network (BAN) external-facing website.
Perform all other duties as assigned to support Baylor’s mission.
Ability to comply with University policies.
Maintain regular and punctual attendance.