Activation Marketing Manager

Manulife•Boston, MA

1d•Hybrid

About The Position

The Activation Marketing Manager role is responsible for developing and leading a distribution activation strategy to drive profitable growth for the US life insurance business. This involves creating high-impact, concierge-level experiences for key intermediaries and clients, enabling Sales and Distribution teams to build strong relationships and brand preference for John Hancock. The role will manage the US sports ticket program and on-site activations, focusing on building internal and external partnerships to drive sales, strengthen the brand, and deliver measurable results.

Requirements

3-5 years of marketing experience with a strong background in activations and events, ideally in the life insurance space.
Bachelor’s degree in marketing, communications, events, or a related field.
Deep experience assessing, executing, and optimizing complex, highly visible in-person events.
Experience using marketing automation and communications platforms (e.g., Marketo) to execute and optimize email campaigns.
Understanding the roles of activating partnerships and events to drive growth and meet goals.
Demonstrated success engaging and motivating teams and stakeholders including leadership, distribution, brand, creative, communications, media, analytics, and events.
Ability to manage budgets across markets.
Understanding and appreciation for collaboration with procurement, legal, compliance, finance, distribution, events, and security.
Leveraging analytics team to evaluate and optimize partnerships and investments, with a strong focus on connecting strategy to ROI.
Naturally curious and creative with an eagerness to test, learn and optimize.
Quick thinker and decisive problem solver who remains composed when unexpected challenges arise.
Strong sense of ownership and accountability.

Nice To Haves

Passion to create memorable, high-impact experiences to clients.

Responsibilities

Develop strategic and creative approaches to maximize the impact of client-facing activations.
Manage the US ticket program and associated on-site activations (Red Sox, Patriots, Bruins, Celtics, concerts), including contract evaluation and renewals, performance tracking, and adherence to FINRA requirements.
Manage event budgets, including reporting, internal approvals, and coordination with procurement, legal, and compliance.
Partner with event professionals to manage planning, logistics, on-site execution, attendee management, and presentation or talking-point preparation.
Identify creative and branding needs and build an efficient working model with internal teams to deliver high-quality, on-brand materials.
In partnership with Distribution, build a tracking and measurement platform to report on ROI.
Manage activation materials including invites, email communications, legal and compliance reviews, and creative needs.
Responsible for day-to-day program management, including on-the-ground execution.

Benefits

Health insurance
Dental insurance
Mental health insurance
Vision insurance
Short-term disability coverage
Long-term disability coverage
Life insurance
AD&D insurance coverage
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Pension savings plans
401(k) savings plans
Global share ownership plan with employer matching contributions
Financial education and counseling resources
Up to 11 paid holidays
3 personal days
150 hours of vacation
40 hours of sick time (or more where required by law)
Full range of statutory leaves of absence
Incentive programs and incentive compensation tied to business and individual performance