US Marketing Activation & Training Manager

KEEN Footwear•Portland, OR

19h•$103,590 - $109,345•Remote

About The Position

The US Marketing Activation & Training Manager is responsible for overseeing and coordinating marketing activation initiatives and training programs within the United States. They work closely with cross-functional teams to develop and execute brand activation strategies, ensuring effective implementation and training of marketing campaigns and programs. This role involves managing budgets, implementing outside performance and trail running focused marketing activations and training and education executions.

Requirements

Bachelor's degree in marketing or related field required
Five to six (5-6) years of related experience and/or training in brand marketing, event management and product education/training tool development.
Proficiency in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
Strong interpersonal and communication skills with a high level of strategic thinking
Strong negotiation skills and ability to present effectively to groups at all organizational levels
Ability to exercise independent judgment and decision-making skills
Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines
Ability to maintain a professional attitude in fast-paced, changing environments
Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.

Nice To Haves

Passionate about the outdoors and running.
Existing knowledge or desire to understand outdoor and running sport and the culture surrounding it

Responsibilities

Develops and executes the brand activation strategy for the US market, focusing on outdoor and running performance, ensuring alignment with global and regional strategies.
Engages new and existing consumers through grassroots events, partnerships, and activations to enhance brand awareness, affinity, and market presence in key cities and outdoor hubs.
Collaborates with internal teams, external partners, and local agencies to implement and manage marketing initiatives, trade activations, and consumer engagement plans, ensuring they align with KPIs and brand goals.
Serves as the primary point of contact for outdoor and running activations, providing leadership for both internal teams and external stakeholders.
Develops product training and education tools for DTC retail teams and wholesale sales associates to enhance product knowledge and sales efficacy.
Leads the planning, execution, and measurement of consumer and trade activations, ensuring effective use of budgets and delivering against defined KPIs.
Amplifies brand presence by identifying and collaborating with relevant local and national partners, events, and consumer touchpoints to create meaningful connections with the outdoor and running communities.
Works closely with global and regional brand teams, providing feedback during the marketing plan creation process and securing best practices for implementing global strategies in the US market.
Manages budgets effectively, prioritizing high-impact projects that engage target consumers while driving brand visibility and growth.
Analyzes the US outdoor and running consumer landscape to identify new opportunities for impactful brand activations and campaigns.