Associate Marketing Activation Analyst

Mattel•East Aurora, NY

1d•$57,000 - $68,000•Onsite

About The Position

The Opportunity: Commercial Marketing translates Brand strategy into scalable, profitable go to market (GTM) strategies across the U.S. and Canada. What Your Impact Will Be: Inform brand-level commercial planning, including AOP and LRGS volume assumptions, in partnership with Regions and Sales. Own pricing, promotion, and channel execution frameworks, ensuring consistency and profitability across markets. Provide A&P investment governance by brand and market, ensuring disciplined allocation aligned to growth priorities. Execute brand strategy in local markets, adapting campaigns, content, and activation to regional and retailer needs. Serve as the primary interface with Sales, Trade Marketing, and Retailers, aligning GTM priorities and execution. Track and optimize commercial performance (revenue, margin, sell-through, promotion ROI), sharing insights back to Global Brand teams to inform strategy evolution.

Requirements

Bachelor’s degree in marketing, business or related field
Strong quantitative analysis skills, critical thinking and financial knowledge
Fundamental understanding of marketing principles and business
Demonstrated leadership
Advanced Microsoft Excel and Power point skills
Possess a positive ‘can do’ attitude
Tenacious and eager to grow personally and professionally
Ability to find creative solutions to problems as they arise
Able to work within timelines for brand analyses and reporting projects

Nice To Haves

Experience in category management, trade or brand marketing, space planning, consumer research, sales and/or finance is a PLUS
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Responsibilities

Inform brand-level commercial planning, including AOP and LRGS volume assumptions, in partnership with Regions and Sales.
Own pricing, promotion, and channel execution frameworks, ensuring consistency and profitability across markets.
Provide A&P investment governance by brand and market, ensuring disciplined allocation aligned to growth priorities.
Execute brand strategy in local markets, adapting campaigns, content, and activation to regional and retailer needs.
Serve as the primary interface with Sales, Trade Marketing, and Retailers, aligning GTM priorities and execution.
Track and optimize commercial performance (revenue, margin, sell-through, promotion ROI), sharing insights back to Global Brand teams to inform strategy evolution.