Senior Analyst, Activation

Kepler Group•New York, NY

18h•$73,500 - $85,000•Remote

About The Position

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. THE TEAM Kepler’s Activation team is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends. This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges. THE ROLE As an Activation, Senior Analyst on our Activation team, you’ll support client relationships, oversee campaign execution, manage complex retail and digital media projects, and lead many aspects of program management and innovation. You’ll succeed in this role if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data to drive marketplace growth.

Requirements

1–3+ years of full-time digital optimization experience required, with a strong preference for hands-on experience running Amazon DSP and Amazon Sponsored Ads (or equivalent major Retail Media Networks). Experience with Google Ads, Meta Ads, or other programmatic DSPs is a plus.
Strong interest and/or experience in client services, digital media, and e-commerce growth strategies.
Ability to “do what it takes” and manage a complex workload that spans program execution, continuous optimization, and client communications.
Strong analytical skills, and comfort with MS Excel, data analysis, and internet technologies. Familiarity with SQL or Amazon Marketing Cloud (AMC) is a significant advantage.
Excellent listening and communication skills with a strong ability to translate complex media metrics into actionable business insights for clients.
Ability to self-manage, juggle multiple priorities, and pay strong attention to detail in a fast-moving marketplace environment.
Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment.

Nice To Haves

Experience with Google Ads, Meta Ads, or other programmatic DSPs is a plus.
Familiarity with SQL or Amazon Marketing Cloud (AMC) is a significant advantage.

Responsibilities

Refine your expertise in leveraging digital media channels for maximum impact—with a heavy focus on the Amazon Advertising suite (Amazon DSP, Sponsored Products, Sponsored Brands, Sponsored Display), alongside social, search, video/Advanced TV (including Prime Video, Freevee, FireTV), and broader programmatic DSPs.
Support your clients and vendors; track, escalate, and solve client issues related to media performance, inventory, and retail readiness.
Partner with clients to understand their business goals, e-commerce/marketing objectives, and competitive constraints within the retail media landscape.
Work closely with your Manager and other Kepler team members to design and execute sophisticated, full-funnel media programs that deliver breakthrough client results.
Execute and monitor all aspects of campaign setup, pacing, and optimization; measure performance using sophisticated data analysis and retail metrics (e.g., ROAS, New-to-Brand, glance views).
Contribute to weekly, monthly, and annual client insights and strategy reports; leverage data from Amazon Marketing Cloud (AMC) and other clean rooms to contribute to ongoing program analysis and closed-loop measurement.