Senior Manager, Lifecycle Marketing & Database Activation

Vistage Worldwide•San Diego, CA

3d•$100,000 - $118,650•Hybrid

About The Position

Vistage is seeking a strategic, data-driven, and hands-on Senior Manager, Lifecycle Marketing & Database Activation to lead and evolve our lifecycle marketing strategy across email, CRM, SMS, and automated engagement channels. In this critical role, you will oversee the development and execution of full-funnel lifecycle campaigns that drive awareness, engagement, lead nurturing, conversion, and retention. This role requires a highly collaborative and growth-oriented leader with deep expertise in HubSpot, marketing automation, database activation, and campaign optimization. You will lead a talented in-house lifecycle marketing team while also serving as a player-coach — someone equally comfortable developing strategy, building reporting frameworks, troubleshooting technical issues, and jumping directly into campaign execution when needed. You will partner cross-functionally with teams across Sales, Editorial, Events, Marketing, IT, and external agencies to ensure campaigns are aligned, technically sound, and performance-driven. Your work will directly support Vistage Chair recruitment and membership growth initiatives through personalized, data-informed lifecycle engagement strategies. As a values-driven leader, you’ll embody Vistage’s core values of Trust, Caring, Challenge, and Growth while fostering innovation, accountability, and continuous improvement across lifecycle marketing initiatives.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field required
7+ years of experience in lifecycle marketing, CRM, email marketing, marketing operations, or related growth marketing disciplines
Extensive experience in lifecycle marketing, CRM optimization, marketing automation, and database management
Deep hands-on expertise with HubSpot, including workflows, automation, reporting, segmentation, and campaign management
Experience working with Salesforce and broader marketing technology ecosystems and integrations
Proven success leading lifecycle strategies that drive measurable business outcomes across acquisition, engagement, and retention
Strong analytical mindset with experience building dashboards, reporting frameworks, and performance analyses
Advanced expertise in segmentation strategy, personalization, lead nurturing, and automated customer journey development
Experience troubleshooting technical marketing automation and CRM issues independently and collaboratively
Strong understanding of email marketing best practices, deliverability, QA, and database governance
Exceptional organizational and project management skills with strong attention to detail
Proven ability to lead cross-functional initiatives and manage multiple stakeholders effectively
Experience managing agencies, vendors, or external marketing partners
Collaborative leadership style with the ability to balance strategic thinking and hands-on execution
Excellent communication skills with the ability to simplify complex concepts and drive organizational alignment
A strong commitment to Vistage’s core values of Trust, Caring, Challenge, and Growth

Nice To Haves

Experience working in B2B, membership, professional services, events, education, or high-growth environments preferred
Experience managing direct reports and developing high-performing teams preferred

Responsibilities

Lead and inspire the lifecycle marketing team, fostering a high-performance culture rooted in collaboration, accountability, innovation, and growth
Own and evolve the full-funnel lifecycle marketing strategy across email, CRM, SMS, and automated customer journeys
Develop strong collaboration with external agency partners to drive strategic alignment, high-quality campaign execution, and operational excellence.
Build, execute, and optimize multi-channel nurture campaigns that drive engagement, pipeline growth, lead conversion, and retention
Lead database activation efforts, including audience segmentation, lead scoring, workflow automation, and personalized engagement strategies
Build and manage HubSpot campaigns, workflows, forms, dashboards, reporting, and integrations
Troubleshoot technical issues across HubSpot, Salesforce, workflows, campaign automations, forms, and system integrations
Develop scalable testing frameworks for subject lines, messaging, creative, timing, segmentation, and conversion optimization
Design and optimize lifecycle journeys for webinar registrants, referral leads, event attendees, and high-intent prospects
Build and refine segmentation models based on geography, audience type, behavior, engagement, and business needs
Develop reporting dashboards and performance frameworks that provide actionable insights and inform strategic decision-making
Partner cross-functionally with Sales, Paid Media, Editorial, Events, and IT teams to align lifecycle initiatives with broader acquisition and growth goals
Monitor and optimize campaign performance metrics including engagement, conversion rates, deliverability, database health, and attribution
Ensure high standards for campaign QA, data hygiene, operational execution, and customer experience
Stay current on emerging lifecycle marketing trends, AI-enabled marketing tools, automation capabilities, and personalization strategies
Hold cross-functional stakeholders accountable to delivering aligned and high-impact lifecycle marketing initiatives
Other duties as assigned

Benefits

Fully-paid healthcare is provided for employees through Aetna, along with access to dental, vision, and life insurance coverage available to employees at very low rates.
Eligibility for 401(k) matching funds after your first month as an employee.
Free individual investment counseling.
16 days of paid time off + 12 paid holidays per year.
Additional annual paid days off based on tenure.
Free snacks and a weekly free lunch day.
Free lattes and nitro cold brew coffee on tap!
On-site gym is decked out with Peloton bikes and other top-tier fitness equipment.
Access to an additional gym, volleyball courts, and a scenic office park.
Actionable career progression plan developed through individual collaboration with their manager.
Focus on promoting from within.
All-staff development days held in our state-of-the-art learning center.
Access to tons of individualized development resources.
Generous tuition reimbursement program.