Consultant, Agent Marketing and Training Activation

Nationwide•Columbus, OH

9h•$97,000 - $180,000•Hybrid

About The Position

Join a team that helps drive sales and profitable growth by creating a favorable selling environment and bringing Nationwide’s story to life for P&C partners and customers. P&C Marketing Integration is focused on building Nationwide’s leadership position around “Specialized Protection with Confidence” to fuel brand choice, strengthening partner satisfaction and growth through differentiated experiences, and using data, AI, and technology to deliver smarter solutions that improve business outcomes. We are seeking a Consultant, Agent Marketing and Training Activation to manage the day-to-day Marketing Resource Hub experience, improving usability and perceived value, and helping agents easily find and activate ready-to-use campaigns and materials. This role will optimize the Marketing and Training Advantage program and activate the group-level Rewards & Recognition program in partnership with the P&C Business and Business Unit Marketers. It will also support and enable agent engagement with social media solutions and other packaged tools through training, promotion, and enablement activities with the Social Media Team. This role will report to the Director, Partnership Solutions Marketing within P&C Marketing Integration. This hybrid position may be based in Des Moines, IA or Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may also be considered. Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We'll count on you to ensure a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.

Requirements

Bachelor’s degree in marketing, business administration or related field preferred.
Master’s degree is a plus.
Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus.
Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit.
Additional licenses/registrations may be required when new products and services are implemented.
Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.
In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers.
Knowledge of project leadership concepts and methodologies.
Strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships.
Ability to lead and prioritize projects.
Ability to function independently or in a team environment with limited supervision.
Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.
Other criteria, including leadership skills, competencies and experiences may take precedence.

Nice To Haves

Master’s degree is a plus.
Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus.
May have an opportunity to manage a team based on organizational structure; may also lead virtual/project teams.

Responsibilities

Manages the day-to-day Marketing Resource Hub experience, improving usability and perceived value, and helping agents easily find and activate ready-to-use campaigns and materials.
Optimizes the Marketing and Training Advantage program and activates the group-level Rewards & Recognition program in partnership with the P&C Business and Business Unit Marketers.
Supports and enables agent engagement with social media solutions and other packaged tools through training, promotion, and enablement activities with the Social Media Team.
Leads and/or assists in the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies.
Executes on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors.
Ensures a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.
Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Collaborates on and/or may lead creative development, and provides feedback on look and feel.
Develops creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics.
Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.
May perform other responsibilities as assigned.

Benefits

medical/dental/vision
life insurance
short and long term disability coverage
paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
nine paid holidays
8 hours of Lifetime paid time off
8 hours of Unity Day paid time off
401(k) with company match
company-paid pension plan
business casual attire