Channel Marketing Specialist – Partner Engagement & Activation

8x8 • Belville, NC

4d • $76,800 - $115,200 • Hybrid

About The Position

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact. The Channel Marketing Coordinator – Partner Engagement & Activation is responsible for keeping 8x8's North America partner community informed, motivated, and connected through consistent communications, program activation, and MDF-fueled demand programs. This is a to-partner marketing role focused on building the engagement engine that drives TSD, agent and reseller mindshare and ensures partners are equipped and incentivized to bring 8x8 to market. This is a great opportunity for an early-career marketer looking to build deep expertise in channel and field marketing within a fast-moving SaaS environment.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 1–3 years of experience in marketing, channel marketing, or partner programs — SaaS or technology industry preferred
• Strong written communication skills with an eye for creative, engaging partner-facing content
• Organized and detail-oriented, with the ability to manage multiple programs and deadlines simultaneously
• Comfortable working with data to track engagement and report on program performance
• Collaborative team player who works well with sales and partner-facing teams
• Positive, energetic attitude with a willingness to learn and iterate quickly
• Ability to travel up to 15% for partner events and trade shows

Nice To Haves

• Experience with Salesforce, HubSpot, or equivalent CRM/marketing tools is a plus

Responsibilities

• Own the TSD marketing relationship and activation program — including monthly themed content, digital rooms, quarterly contests, and sponsorship activation plans tied to measurable pipeline outcomes
• Design and deliver quarterly SPIFs and ongoing Reseller Partner Program communications to keep NA partners informed, incentivized, and engaged
• Run the monthly partner newsletter and support PAYG launch readiness communications
• Support 8x8's presence at Channel Partners Expo — the premier NA channel event — to build partner preference, deepen existing relationships, and increase 8x8 mindshare across the NA partner community
• Support the NA Partner Roadshow execution, including logistics, partner outreach, and follow-up coordination
• Track partner engagement metrics (newsletter open rates, SPIF participation, webinar attendance) and report on performance quarterly
• Collaborate with Channel Account Managers (CAMs) to ensure communications and program activations are aligned to top partner priorities
• Manage MDF-funded demand programs in coordination with partner ops, tracking utilization and pipeline outcomes
• Support other partner marketing projects and global initiatives as required

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
• Participates in the E-Verify program.
• Reasonable accommodation to individuals with disabilities in accordance with applicable laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level