Engagement Marketing Manager - Activation & Habituation

Block•Bay Area, CA, United States of America, CA

8h•$108,200 - $202,800•Remote

About The Position

The Cash App Engagement Marketing team builds deep, personalized relationships with customers across their entire lifecycle, from sign-up through long-term habituation. This role operates at the intersection of growth strategy, lifecycle execution, and product, directly shaping how millions of customers discover Cash App, build daily habits with the product, and grow with the company over time. The ideal candidate will be an Engagement Marketing Manager focused on activation and habituation, bringing analytical depth and an experimentation reflex alongside marketing instincts. This role is at the forefront of changes in engagement marketing, driven by personalization, AI decisioning, and in-app surfaces. The successful candidate will work as part of a tightly integrated cross-functional team with Product, Engineering, ML, Design, and Analytics counterparts, chartered to drive conversion, activation, and habituation across the full Cash App customer journey. They will operate more like a growth strategy owner than a campaign marketer, focusing on sizing opportunities, designing rigorous experiments, diagnosing funnel friction, and shipping fast. The experiments run will influence not only communications but also the product roadmap.

Requirements

5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, growth product, or a consumer-facing analytical role in a B2C tech environment.
A track record of owning a growth area end-to-end, opportunity through measurable impact, with multiple cross-functional stakeholders.
Strong analytical self-sufficiency. Ability to size an opportunity, build an impact model, and diagnose a funnel from first principles, without waiting on analytical support.
Experience with data modeling or opportunity sizing frameworks required.
Deep experimentation experience. Knowledge of how to build an experiment backlog, design rigorous tests, and use results to drive compounding improvements.
Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one fast.
Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output.
Clear, structured, takeaway-first communication. Ability to translate complex analysis and ambiguous situations into crisp strategy and actionable recommendations.
Background in business operations, growth strategy, consumer analytics, or growth product. Naturally fluent in funnels, opportunity frameworks, and impact modeling.

Nice To Haves

Proficiency with SQL and data visualization platforms (e.g. Tableau, Looker, Mode) strongly preferred.
Experience with onboarding, activation, or referral programs specifically.
Familiarity with regulated or trust-sensitive products (e.g., fintech, financial services, or healthcare).
Experience with incentive mechanics or in-app personalization.

Responsibilities

Own activation and habituation outcomes end-to-end: define the opportunity landscape across the customer journey, set strategy, prioritize ruthlessly, and deliver measurable business impact.
Operate as a peer to Product, Engineering, ML, and Design. Experimentation learnings shape the product roadmap, not just the comms calendar.
Run a high-velocity experimentation program across onboarding, post-onboarding upsell, contact opt-in, churn prevention, behavioral notifications, real-time intervention journeys, mobile wallet adoption, referrals, retention, and winback.
Build and maintain a unified opportunity framework where every test is scored against expected impact and effort, prioritized agnostic of product or surface.
Self-serve sophisticated analysis: sizing opportunities, diagnosing funnel friction, reading experiment results, and iterating without reliance on dedicated analytical partners. SQL fluency and data modeling intuition are core to this role.
Push the frontier on AI decisioning and automation, and help define how engagement marketing evolves as AI moves further into the comms decisioning layer.
Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of them.