Marketing Manager, In-Store Activation
About The Position
Join the LEGO® Group as the Marketing Manager, US B2B In-store Strategy & Activation — a brick-and-mortar storyteller creating a strategic bridge between “Brand” and “Buy”. In this role, you will translate shopper insights into retail execution, developing in-store environments for our two largest retail partners, ensuring every new format, remodel, and expansion delivers an unforgettable experience from one of the world’s most beloved brands! This position will drive in-store development for our top-tier retail partners while managing the operational lifecycle of physical store expansions and engaging store experiences. This role is part of the US Trade Marketing team and collaborates with cross-functional teams including sales, brand marketing, internal creative, marketing planning, global markets and channels, and vendor partners to create effective in-store solutions to deliver commercial objectives.
Requirements
- Proven experience in Retail Marketing, Shopper Marketing, or Visual Merchandising, ideally within a Retail or CPG environment
- Proven ability to translate complex consumer and shopper data into actionable in-store path-to-purchase tactics
- Experience managing large-scale budgets and physical retail rollouts (remodels/expansions) across hundreds of doors
- Strong presentation skills with the ability to sell-in creative concepts to senior retail buyers and internal executives
- Proficiency in budget and project management tools and analysis, with a solid understanding of shopper engagement and commercial KPIs (e.g. dwell time, market share, conversion, etc.)
- A commitment to purposeful, ethical marketing in line with the LEGO Group’s values and mission
Responsibilities
- Develop insights-led in-store initiatives for top-tier US B2B retail partners
- Drive marketing vision for new store formats, remodels, and expansions, ensuring brand consistency across diverse physical footprints
- Own process from concept-to-shelf, including the development, execution, and daily operations of permanent and semi-permanent in-store displays
- Manage total project budget, providing accurate forecasts and analyzing performance
- Collaborate with sales, product marketing and creative teams to gain agreement and measure value for tailored programs and innovative store experiences
- Oversee vendor relationships for the manufacture and installation of marketing assets, ensuring timelines are met for critical launches
Benefits
- Family Care Leave
- Life and disability insurance
- Headspace App access
- Colleague discount
- Bonus scheme
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
