Manager, Marketing Automation & Campaign Operations
About The Position
The Manager, Marketing Automation & Campaign Operations manages the day-to-day execution and optimization of Sallie Mae’s email and automated marketing programs and serves as the subject matter expert for HubSpot email and SMS marketing tools. The role builds and deploys campaigns, develops and maintains automated workflows, manages audience segmentation, and ensures campaigns are executed accurately and efficiently. The position oversees end-to-end campaign production, including setup, segmentation, HTML development and editing, testing, quality assurance, approvals, scheduling, and deployment. It also maintains and optimizes automated workflows, triggered campaigns, nurture programs, and member journeys, while using audience data, behavioral signals, segmentation, and personalization to improve communications. The manager monitors performance and deliverability, develops testing and optimization plans, maintains campaign operations standards and documentation, and partners with marketing, creative, analytics, and data teams to deliver campaign requirements and resolve issues.
Requirements
- Strong understanding of marketing campaign management, including campaign setup, execution, and optimization.
- Proficiency with marketing automation tools, email service providers, and CRM systems; HubSpot is preferred.
- Strong knowledge of email marketing best practices, including deliverability, consent and preference management, CAN-SPAM requirements, and list hygiene.
- Strong project management skills, including the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset and ability to interpret data, generate insights, and make data-driven decisions.
- Ability to independently identify improvement opportunities and take initiative to develop and implement solutions.
- Excellent communication and interpersonal skills for collaboration with cross-functional teams.
- Strong organizational and time management abilities, with attention to detail.
Nice To Haves
- Bachelor’s degree in marketing, communications, or a related field; a master’s degree is a plus.
- Five years of experience in digital marketing, preferably managing digital marketing campaigns.
- HubSpot certifications and/or demonstrated advanced expertise with HubSpot Marketing Hub or similar platforms.
- Experience in a membership, subscription, financial services, fintech, higher education, or other lifecycle-driven business.
Responsibilities
- Serve as the day-to-day HubSpot subject matter expert, managing audience lists, suppression logic, contact data quality, troubleshooting, reporting, and platform administration.
- Manage end-to-end email campaign production, including setup, segmentation, HTML development or editing, testing, quality assurance, approvals, scheduling, and deployment.
- Build, maintain, monitor, and optimize automated workflows, triggered campaigns, nurture programs, and member journeys in HubSpot.
- Use audience data, behavioral signals, segmentation, and personalization to identify and implement opportunities for relevant automated communications.
- Monitor campaign performance, analyze data, and identify opportunities to improve campaign effectiveness.
- Develop and execute testing and optimization plans across audiences, content, subject lines, timing, cadence, and other campaign variables; analyze results and recommend improvements.
- Establish and maintain campaign operations processes, documentation, and quality standards, including workflow logic, audience definitions, QA procedures, naming conventions, and desktop procedures.
- Monitor email deliverability and apply best practices to improve email health, sender reputation, and list hygiene.
- Partner with marketing, creative, analytics, and data teams to execute campaign requirements and resolve operational or data-related issues.
- Identify opportunities to improve operational efficiency and campaign effectiveness through automation, process improvements, and new or underutilized HubSpot tools.
Benefits
- Competitive base salaries
- Bonus incentives
- Generous PTO, floating holidays, and 12 observed federal holidays
- 401(k) with employer match
- Medical, dental, vision, hospital indemnity, critical illness, and pet insurance
- Employer-paid short-term and long-term disability and basic life insurance
- Flexible hybrid working arrangements
- Paid parental leave and adoption reimbursement programs
- Free access to staffed on-site fitness centers in Delaware and a gym subsidy for locations outside Delaware
- Confidential counseling support (EAP), health advocacy services, and a wellness program with financial incentives
- Tuition reimbursement and family scholarship programs
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
