Manager, Marketing and Content

Mid-Hudson Energy Transition•Kingston, NY

1d•Hybrid

About The Position

The Marketing and Content Manager shapes how Mid-Hudson Energy Transition (MHET) presents itself to community members, funders, partners, and the public. The role owns MHET’s brand and day-to-day storytelling across social media, the website, monthly newsletter, graphic design, event promotion, program recruitment campaigns, and energy education materials. Working closely with program staff, the manager turns program outcomes and community members’ stories into clear, accessible materials that reflect the communities MHET serves. The manager also shares MHET’s experience with the wider field through an annual impact report, videos, presentations, and toolkits. This is a hands-on, high-output role for a strong designer and writer who is comfortable producing a range of materials and coordinating campaign calendars. MHET’s work includes Outreach & Education; the HELP Fund, a green community investment fund; the Home Energy Loan Program (HELP); Home Upgrade Grants (HUG); and Energy Innovation projects. These programs connect community members with energy education, financing and project support for home improvements, and community-based renewable energy and resilience initiatives. The position reports to the Executive Director. It is based in Kingston, New York, and is hybrid, with a strong preference for working on-site several days per week and flexibility to work remotely the remainder of the time. The regular schedule is Monday through Friday, 9 a.m. to 5 p.m.; occasional evenings and weekends are required for events and campaign launches. The salary range is $70,000–$80,000, with benefits.

Requirements

At least 4 years of experience in marketing, design, digital communications, or a related field; nonprofit or mission-driven organization experience is preferred.
A portfolio showing polished, on-brand visual work produced independently using tools such as Canva and/or Adobe Creative Suite.
Experience managing social media accounts and digital marketing campaigns, with a track record of growing engagement and reach.
Video editing skills, especially short-form video for social media.
Strong writing skills and the ability to communicate clearly with community members, partners, and funders, including translating technical energy and policy topics into plain language.
Experience with email marketing platforms, ideally HubSpot, including list management and performance tracking.
Strong project management skills and ability to manage multiple deadlines.
Excellent organizational skills and attention to detail, with the ability to manage a high volume of work without sacrificing quality.
Deep commitment to environmental justice, equity, and community-centered work.
Strong interpersonal and collaboration skills, including the ability to work across teams and support staff marketing needs.

Nice To Haves

Experience managing websites and updating content using WordPress or similar.
Experience creating educational materials that make complex technical or policy information accessible to non-expert audiences.
Experience with media relations, including pitching stories and working with journalists.
Photography skills.
Experience marketing financial products or working within marketing compliance guidelines.
Knowledge of New York State energy policy, clean energy programs, or the environmental justice landscape.
Bilingual English/Spanish skills.
Familiarity with the Hudson Valley region and its communities.

Responsibilities

Co-develop an annual marketing calendar with program and leadership staff to coordinate campaigns supporting recruitment, outreach, and fundraising.
Design visual assets for marketing, events, and fundraising, including social graphics, event flyers, presentations, and sponsor recognition materials.
Design and write program materials and energy education resources, such as workshop slides, handouts, FAQs, explainers, infographics, talking points, and short videos.
Translate technical and policy topics into plain-language, visually clear materials with support from program staff.
Ensure materials are culturally responsive, accessible, and reflective of the communities MHET serves; coordinate English- and Spanish-language materials with in-house translation support.
Test materials with community members and the Community Council and revise them based on feedback.
Lead social media across platforms by creating content calendars, producing and scheduling posts, monitoring engagement, growing the audience, and developing short-form video.
Manage and update MHET’s website, including its impact and program pages.
Manage the monthly newsletter, including list management, segmentation, content curation, design, and performance analysis.
Write and edit newsletters, blog posts, social media copy, and web pages in alignment with MHET’s voice and values.
Plan and run digital campaigns for program recruitment, fundraising, and community engagement, including event pages and online forms.
Work with program staff to collect and share participant testimonials, photos, and stories that center lived experience.
Design the annual impact report and program-specific impact materials, collaborating with the Managing Director of Programs & Impact to capture data throughout the year.
Plan and launch testimonial video campaigns featuring borrowers, investors, donors, and community members.
Support media and public relations, including drafting press releases, pitching stories, and building journalist relationships.
Provide communications support to staff for blogs, podcasts, flyers, newsletters, presentations, and campaigns.
Help staff prepare speaking engagements, poster presentations, webinars, reports, and white papers; create and maintain reusable templates.
Build and maintain a library of education resources for field, community-event, and online use.
Produce donor- and funder-facing materials, including one-pagers and program fact sheets, with the Development team.
Support development of a toolkit on the MHET model and turn program manuals into public content, such as blog series, explainers, and short videos.
Own MHET’s brand standards, including logo use, colors, typography, and templates, and maintain consistency across programs and channels.
Ensure compliance with HELP Fund marketing and advertising guidelines across program-related materials.
Track and report digital performance metrics, including social media KPIs, website traffic, email open and click rates, and form submissions, and use findings to improve strategy.
Maintain MHET’s crisis communications plan and support staff preparedness in collaboration with the Executive Director.