Marketing Manager Content and Social

BHG Careers • Dallas, TX

1d

About The Position

The Marketing Manager, Content & Social brings BHG’s brand and growth priorities to life through compelling content, consistent messaging, social media, and audience engagement. The role builds awareness of BHG’s services, strengthens relationships with patients and referral partners, and supports growth across existing and emerging service lines. Working closely with the Digital Marketing Manager and the broader marketing team, the Marketing Manager turns business priorities into campaigns and content for relevant audiences. The role coordinates external creative partners while maintaining a strong understanding of BHG’s audiences, brand, and business objectives. It is a hands-on position requiring strategic thinking, effective execution, management of multiple priorities, and continuous identification of opportunities to make marketing more relevant, engaging, and impactful.

The Marketing Manager manages brand and content strategy, social media, campaigns, website and service-line marketing, creative development, internal communications, performance improvement, and external partner coordination. The position retains internal ownership of content planning, messaging, editorial priorities, social media strategy, creative briefs, quality control, and alignment with BHG’s growth objectives.

Success is measured by consistent, high-quality brand messaging; increased social engagement, audience reach, and relevant brand awareness; timely delivery of content and campaigns; improved website content and audience engagement; support for patient acquisition, referral growth, and service-line marketing; effective coordination of creative partners; and contribution to a coordinated, growth-oriented Marketing function.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent practical experience.
• Experience in marketing, content development, brand communications, social media, or integrated campaign execution.
• Strong writing, editing, and communication skills, with the ability to adapt messaging for different audiences.
• Experience managing social media channels, editorial calendars, email content, and digital marketing materials.
• Ability to coordinate creative projects, manage external vendors, and keep multiple initiatives moving forward.
• Familiarity with website content management systems; WordPress is preferred.
• Working knowledge of marketing analytics and ability to use performance insights to improve content.
• Strong organization, attention to detail, sound judgment, and ability to work independently in a fast-paced environment.
• Familiarity with online reputation management, including monitoring online reviews, managing brand sentiment, and using reputation management platforms to support a positive brand presence.

Nice To Haves

• Healthcare, behavioral health, or other regulated-industry experience is a plus.
• Familiarity with WordPress is preferred.

Responsibilities

• Translate business and service-line priorities into content and campaigns that build awareness, engagement, and demand.
• Maintain consistent brand messaging and positioning across digital channels, marketing materials, and audience touchpoints.
• Develop and manage an editorial calendar aligned with patient acquisition, referral growth, and organizational priorities.
• Create and refine messaging for patient, provider, referral partner, and community audiences.
• Manage BHG’s social media strategy, content calendar, publishing, and ongoing engagement.
• Identify opportunities to strengthen BHG’s visibility, reputation, and community presence through relevant content and storytelling.
• Partner with internal stakeholders to identify stories, educational topics, milestones, and initiatives that support BHG’s mission and growth.
• Monitor social performance and use engagement insights to improve content and channel effectiveness.
• Develop content for integrated marketing campaigns, email communications, and audience engagement initiatives.
• Partner with the marketing team on email and CRM campaigns, including communications for patients, alumni, providers, and referral partners.
• Support campaigns that promote treatment access, educate audiences, strengthen referral relationships, and increase awareness of BHG’s services.
• Adapt messaging and content for different audiences, markets, and service lines.
• Manage website content updates, including blog posts, service-line pages, FAQs, and other website copy, ensuring content is accurate, relevant, and aligned with marketing priorities.
• Partner with the team to improve website content opportunities supporting patient acquisition, search visibility, and conversion.
• Support marketing initiatives for new services, locations, programs, and growth opportunities.
• Use working knowledge of WordPress or similar content management systems to make routine updates and coordinate more technical requests.
• Write creative briefs and coordinate with external designers, video producers, and other creative partners.
• Review creative deliverables for brand consistency, messaging accuracy, audience relevance, and quality.
• Manage content production timelines and coordinate feedback and approvals with internal stakeholders.
• Make effective use of external resources while retaining internal ownership of content strategy, messaging, and priorities.
• Support internal communications and employee-facing marketing initiatives as needed.
• Work with Admissions, Business Development, Operations, Clinical teams, and other stakeholders to understand audience needs and identify marketing opportunities.
• Ensure content reflects BHG’s values of Hope, Respect, and Caring while supporting business objectives.
• Collaborate across Marketing to maintain consistent messaging and a coordinated audience experience.
• Track content and social media performance using engagement, traffic, referral, and conversion insights where available.
• Identify opportunities to improve content effectiveness, audience engagement, and campaign results.
• Use performance data, reputation insights, and audience feedback to inform future content and campaign decisions.
• Monitor online reviews, brand sentiment, and audience feedback across relevant platforms to support reputation management.
• Coordinate with internal stakeholders to support timely, appropriate responses to online reviews and identify opportunities to strengthen BHG’s online reputation.
• Coordinate external partners for specialized execution and production, including graphic design and campaign creative, video production and photography, high-volume or specialized content production, and other creative services as needed.
• Retain internal responsibility for content planning, messaging, editorial priorities, social media strategy, creative briefs, quality control, and alignment with BHG’s growth objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager