B2B Marketing Manager, Content & Social

Block•Bay Area, CA, United States of America, CA

23h•$135,800 - $245,400

About The Position

Square is seeking a B2B Marketing Manager to build and manage an always-on content engine for B2B audiences. The role is part of the Integrated Marketing team and develops content programs that increase Square’s relevance across priority industries, verticals, and category conversations. Content spans social-first formats, thought leadership, customer and partner storytelling, product narratives, and industry content. The manager partners with Brand, Partner Marketing, Creative, Communications, Sales, Social, and other teams to turn customer, sales, product marketing, and industry inputs into clear content concepts, formats, and campaigns. The role connects business priorities, audience insights, and content opportunities, then brings ideas to market through clear briefs, strong production workflows, and thoughtful use of AI tools. The position also manages production and distribution, monitors performance, and refines content over time.

Requirements

At least 6 years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs.
Strong understanding of social-first content, especially for LinkedIn and other platforms used by business audiences.
Experience turning complex business topics into clear, compelling content for professional audiences.
Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance.
Experience building or managing content calendars, campaigns, series, or always-on programming.
Experience using AI tools to improve content workflows, speed content development, or scale content across formats and channels.
Strong judgment about where AI can add leverage and where human strategy, creativity, taste, and review are essential.
Strong project management skills and ability to move work from idea through briefing to execution.
Experience working cross-functionally with marketing, creative, communications, sales, product, or external partners.
Good judgment regarding brand voice, accuracy, approvals, and business context.
Comfort balancing proactive content development with incoming business needs in a lean, fast-moving environment.

Nice To Haves

Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category.
Experience developing executive thought leadership, industry point-of-view content, category campaigns, or recurring content series.
Experience with customer storytelling, case studies, partner marketing, or sales-supporting content.
Familiarity with social analytics, content performance reporting, and optimization.
Experience producing short-form video, event content, interview-based content, or multi-format social campaigns.
Experience managing agencies, freelancers, creators, or production partners.
Experience building AI-assisted content systems, prompt libraries, research workflows, repurposing engines, or content operations processes.

Responsibilities

Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments.
Execute social-first content formats and original content franchises for co-marketing programs with sellers.
Create content programs that bring Square’s industry point of view, customer and partner stories, product narratives, and market insights to life.
Identify storytelling opportunities across priority verticals, including restaurants, retail, services, and other business categories.
Develop thought leadership content that helps Square participate in timely industry and business conversations.
Support customer storytelling and case studies by shaping story angles and adapting them into social-first formats.
Translate business priorities into content concepts, briefs, series, and distribution plans.
Use AI tools and workflows for research, ideation, content mapping, repurposing, versioning, briefing, and production planning.
Build repeatable AI-assisted workflows that improve content efficiency while maintaining accuracy, brand quality, and human judgment.
Manage content production from concept through launch, including briefs, timelines, stakeholder input, approvals, and delivery.
Collaborate with internal creative teams and external partners, freelancers, or agencies to produce content efficiently.
Track content and social channel performance and use insights to refine topics, formats, messaging, and distribution.
Work cross-functionally with marketing, creative, communications, sales, product, and external partners.