Manager, Marketing and Content

Mid Hudson Energy Transition•Kingston, NY

2d•$70,000 - $80,000•Hybrid

About The Position

The Marketing and Content Manager shapes how Mid-Hudson Energy Transition (MHET) communicates with community members, funders, partners, and the public. The role owns MHET’s brand and day-to-day storytelling across social media, the website, the monthly newsletter, graphic design, event promotion, program recruitment campaigns, and energy education materials. Working closely with program staff, the manager turns program outcomes and community stories into clear, accessible, culturally responsive materials. The role also shares MHET’s work with the wider field through impact reports, videos, presentations, and toolkits. This is a hands-on, high-output position for a strong designer and writer who is comfortable creating visual materials, drafting content, and planning campaigns. The manager works across programs including Outreach & Education, the HELP Fund, the Home Energy Loan Program, Home Upgrade Grants, and Energy Innovation. The position reports to the Executive Director. The position is hybrid, based in Kingston, New York, with a strong preference for working on-site several days per week and flexibility to work remotely the rest of the time. The regular schedule is Monday through Friday, 9 a.m. to 5 p.m.; occasional evenings and weekends are required for community events, fundraising events, and campaign launches.

Requirements

At least 4 years of experience in marketing, design, digital communications, or a related field; nonprofit or mission-driven organization experience is preferred.
A portfolio demonstrating polished, on-brand visual work produced independently using tools such as Canva and/or Adobe Creative Suite.
Experience managing social media accounts and digital marketing campaigns, with a track record of growing engagement and reach.
Video editing skills, especially short-form video for social media.
Strong writing skills, including the ability to write clearly for community members, partners, and funders and translate technical energy and policy topics into plain language.
Experience with email marketing platforms, ideally HubSpot, including list management and performance tracking.
Strong project management skills and ability to manage multiple deadlines at once.
Excellent organizational skills and attention to detail, with the ability to handle high volumes of work without sacrificing quality.
Deep commitment to environmental justice, equity, and community-centered work.
Strong interpersonal and collaboration skills, including the ability to work across teams and support staff marketing needs.

Nice To Haves

Experience with website management and content updates, using WordPress or a similar platform.
Experience creating educational materials that make complex technical or policy information accessible to non-expert audiences.
Experience with media relations, including pitching stories and working with journalists.
Photography skills.
Experience marketing financial products or working within marketing compliance guidelines.
Knowledge of New York State energy policy, clean energy programs, or the environmental justice landscape.
Bilingual English/Spanish skills.
Familiarity with the Hudson Valley region and its communities.

Responsibilities

Co-develop an annual marketing calendar with program and leadership staff, aligning campaigns with recruitment, outreach, and fundraising goals.
Design visual assets for marketing, events, and fundraising, including social graphics, event flyers, presentations, and sponsor recognition materials.
Design and write program materials and energy education resources, such as workshop slides, handouts, FAQs, explainers, infographics, talking points, and short videos.
Translate technical and policy topics into plain-language, visually clear materials.
Ensure materials are culturally responsive, accessible, and reflective of the communities MHET serves; coordinate English and Spanish materials with in-house translation support.
Test materials with community members and the Community Council, and revise them based on feedback.
Lead MHET’s social media presence by developing content calendars, creating and scheduling posts, monitoring engagement, growing the audience, and building a short-form video presence.
Manage and maintain MHET’s website, keeping content current, accurate, and strategically organized, including regular updates to impact and program pages.
Manage the monthly newsletter, including list management, segmentation, content curation, design, and performance analysis.
Write and edit newsletters, blog posts, social copy, and web pages in alignment with MHET’s voice and values.
Plan and run digital campaigns supporting program recruitment, fundraising, and community engagement, including event pages and online forms.
Collaborate with program staff to collect and elevate participant testimonials, photos, and stories that center lived experience.
Design the annual impact report and program-specific impact materials in collaboration with the Managing Director of Programs & Impact.
Plan and launch video campaigns featuring borrower, investor, donor, and community testimonials.
Support media and public relations efforts, including drafting press releases, pitching stories, and building journalist relationships.
Serve as a communications partner to staff on blogs, podcasts, flyers, newsletters, presentations, and campaigns.
Support staff speaking engagements, poster presentations, webinars, reports, and white papers; build and maintain reusable templates.
Build and maintain an education-resource library for field, community-event, and online use.
Produce donor- and funder-facing materials, such as one-pagers and program fact sheets, with the Development team.
Support a toolkit explaining the MHET model and turn program manuals into public-facing content, including blog series, explainers, and short videos.
Own and maintain MHET brand standards, including logo use, colors, typography, and templates.
Ensure compliance with HELP Fund marketing and advertising guidelines across program-related materials.
Track and report digital performance metrics, including social media KPIs, website traffic, email open and click rates, and form submissions, and use findings to improve strategy.
Maintain MHET’s crisis communications plan and support staff preparedness in collaboration with the Executive Director.