Content and Digital Marketing Manager

Bank of Montreal • Chicago, IL

19h

About The Position

The Content and Digital Marketing Manager leads content strategy, adaptation, and digital activation for U.S. Wealth Management across social media, web, CRM, and integrated campaigns. The role reviews thought leadership, research, market commentary, business announcements, and other source material to identify relevant audience messages and translate them into channel-appropriate digital experiences that strengthen brand visibility, executive presence, client engagement, and business growth. The manager partners with senior leaders, experts, marketers, and cross-functional teams to position, package, distribute, and optimize content across digital channels.

The position combines editorial judgment and digital channel expertise to turn complex source material into concise, compelling content for distinct audiences and platforms. It leads digital content and social media planning; adapts approved materials for digital channels; advises U.S. Wealth Management leaders on LinkedIn and social presence; manages publishing, governance, and quality; and measures and optimizes content performance. The role also coordinates with enterprise channel teams, creative partners, agencies, vendors, and internal stakeholders, ensuring deliverables are accurate and meet regulatory, legal, compliance, brand, accessibility, and enterprise requirements.

BMO Financial Group lists a salaried pay range of $75,000 to $160,000. The company notes that compensation may vary based on location, skills, experience, education, and qualifications, and may include incentives, discretionary bonuses, and other rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

Requirements

• Bachelor’s degree in marketing, digital marketing, communications, business, or a related field, or equivalent professional experience.
• Five to eight years of experience in digital content marketing, social media marketing, digital channel management, lifecycle or email marketing, integrated marketing, or a related discipline.
• Ability to review complex source material and translate it into concise, audience-focused content for social media, web, email, CRM, and other digital channels.
• Experience adapting a core piece of content or thought leadership into multiple channel-specific assets and audience touchpoints.
• Strong editorial judgment, including ability to identify the central message, audience relevance, supporting proof points, and appropriate call to action.
• Strong understanding of digital content strategy, channel conventions, user behavior, content journeys, and audience segmentation.
• Experience with content management systems, social publishing platforms, email or CRM marketing tools, and digital analytics.
• Ability to interpret performance data and use insights to improve content packaging, distribution, engagement, and business impact.
• Strong editing and concise copy-development skills, including ability to preserve the meaning and credibility of expert-authored source content.
• Proven experience managing multiple stakeholders, approvals, deadlines, and interconnected digital deliverables.
• Experience working in a regulated industry or complex corporate environment.

Nice To Haves

• Experience in financial services, wealth management, banking, asset management, or another industry involving complex or highly regulated subject matter.
• Experience activating research, thought leadership, executive perspectives, podcasts, media coverage, events, or business announcements across multiple digital channels.
• Familiarity with web publishing, search optimization, accessibility, metadata, and email marketing.
• Experience partnering with executives, experts, compliance teams, creative teams, agencies, and enterprise channel owners.
• Experience supporting integrated campaigns and connecting digital content activity to client engagement, lead generation, or business development objectives.

Responsibilities

• Lead the U.S. Wealth Management digital content and social media strategy in alignment with business priorities, audience needs, brand standards, and channel objectives.
• Own the editorial calendar and coordinate content activation across social media, web, CRM, integrated campaigns, events, sponsorships, and partnerships.
• Review thought leadership, research, market insights, podcasts, business announcements, and other source material to identify themes, audience opportunities, and digital applications.
• Recommend the appropriate audience, channel, format, message, and timing for each content opportunity.
• Build coordinated content journeys connecting related assets and channels, and extend existing content through repurposing, sequencing, personalization, and ongoing digital distribution.
• Translate approved source content into channel-specific assets, including social posts, executive LinkedIn content, email and CRM copy, website descriptions, landing-page content, campaign messaging, promotional copy, and advisor-facing materials.
• Distill complex wealth, investment, business ownership, and planning topics into accessible messages while preserving the integrity and intent of the source material.
• Develop content briefs that define the audience, objective, core message, channel requirements, calls to action, and desired business outcome.
• Collaborate with experts, creative teams, agencies, and marketing partners to move content from source material through approval, production, publishing, and measurement.
• Serve as a LinkedIn ambassador and social media advisor for U.S. Wealth Management leaders, guiding profile positioning, content themes, audience engagement, and platform best practices.
• Help leaders activate approved thought leadership, media coverage, announcements, events, and business priorities through authentic social content reflecting their individual voice and expertise.
• Partner with employer brand, communications, and talent teams to onboard newly hired and appointed executives with LinkedIn profile guidance, introductory content, executive voice development, and an initial social engagement plan.
• Develop coaching, resources, templates, and recommendations to help leaders build a consistent, credible, and brand-aligned social presence.
• Manage social publishing, website updates, CRM and email coordination, content approvals, and related digital workflows with enterprise channel teams.
• Ensure digital content is clear, concise, accurate, audience-appropriate, aligned with source material, and compliant with regulatory, legal, compliance, brand, accessibility, and enterprise requirements.
• Maintain content standards, templates, and digital asset organization as applicable.
• Manage agency, creative partner, vendor, and internal stakeholder relationships to deliver coordinated, high-quality work efficiently.
• Balance planned editorial priorities with timely market, leadership, and business opportunities.
• Establish performance measures connecting content and digital activity to audience engagement, channel behavior, traffic quality, lead activity, and broader business objectives.
• Develop dashboards and executive summaries communicating results, insights, and recommended actions.
• Use audience, channel, and content-performance data to refine messaging, formats, distribution, calls to action, and content journeys.
• Test and optimize headlines, summaries, subject lines, calls to action, formats, and publishing cadence.
• Apply performance insights to editorial planning and future digital activation decisions.

Benefits

• Health insurance
• Tuition reimbursement
• Accident insurance
• Life insurance
• Retirement savings plans
• Performance-based incentives may be included
• Discretionary bonuses may be included
• Other perks and rewards may be included

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level