Content and Digital Marketing Manager

BMO • Chicago, IL

2d • $75,000 - $160,000

About The Position

The Content and Digital Marketing Manager leads the strategy, adaptation, and digital activation of content for U.S. Wealth Management across social media, web, CRM, and integrated campaigns. The role evaluates thought leadership, research, market commentary, business announcements, and other source material, then identifies relevant audience messages and turns them into channel-appropriate digital experiences that strengthen brand visibility, executive presence, client engagement, and business growth.

The manager partners with senior leaders, experts, marketers, and cross-functional teams to determine how content should be positioned, packaged, distributed, and optimized. This requires editorial judgment, digital channel expertise, and the ability to translate complex source material into concise, compelling content for different audiences and platforms.

The role owns digital content strategy and planning, adapts content for digital channels, supports executive social presence and employer branding, manages publishing and governance, and measures and optimizes performance. The manager works with enterprise channel teams and other internal and external partners to deliver accurate, accessible, compliant, brand-aligned content and connect content activity to audience engagement and business objectives.

Requirements

• Bachelor’s degree in marketing, digital marketing, communications, business, or a related field, or equivalent professional experience.
• Five to eight years of experience in digital content marketing, social media marketing, digital channel management, lifecycle or email marketing, integrated marketing, or a related discipline.
• Demonstrated ability to review complex source material and translate it into concise, audience-focused content for social media, web, email, CRM, and other digital channels.
• Experience adapting one core piece of content or thought leadership into multiple channel-specific assets and audience touchpoints.
• Strong editorial judgment, including the ability to identify the central message, audience relevance, supporting proof points, and appropriate call to action.
• Strong understanding of digital content strategy, channel conventions, user behavior, content journeys, and audience segmentation.
• Experience with content management systems, social publishing platforms, email or CRM marketing tools, and digital analytics.
• Ability to interpret performance data and use insights to improve content packaging, distribution, engagement, and business impact.
• Strong editing and concise copy-development skills, including the ability to preserve the meaning and credibility of expert-authored source content.
• Proven experience managing multiple stakeholders, approvals, deadlines, and interconnected digital deliverables.
• Experience working in a regulated industry or a complex corporate environment.

Nice To Haves

• Experience in financial services, wealth management, banking, asset management, or another industry involving complex or highly regulated subject matter.
• Experience activating research, thought leadership, executive perspectives, podcasts, media coverage, events, or business announcements across multiple digital channels.
• Familiarity with web publishing, search optimization, accessibility, metadata, and email marketing.
• Experience partnering with executives, experts, compliance teams, creative teams, agencies, and enterprise channel owners.
• Experience supporting integrated campaigns and connecting digital content activity to client engagement, lead generation, or business development objectives.

Responsibilities

• Lead the U.S. Wealth Management digital content and social media strategy in alignment with business priorities, audience needs, brand standards, and channel objectives.
• Own the editorial calendar and coordinate content activation across social media, web, CRM, integrated campaigns, events, sponsorships, and partnerships.
• Review thought leadership, research, market insights, podcasts, business announcements, and other source material to identify themes, audience opportunities, and digital applications.
• Recommend the audience, channel, format, message, and timing for content opportunities.
• Build coordinated content journeys that connect related assets and channels.
• Extend the value and useful life of existing content through repurposing, sequencing, personalization, and ongoing digital distribution.
• Adapt approved source content into channel-specific assets, including social posts, executive LinkedIn content, email and CRM copy, website descriptions, landing-page content, campaign messaging, promotional copy, and advisor-facing materials.
• Translate complex wealth, investment, business ownership, and planning topics into concise, accessible messages while preserving the original material’s integrity and intent.
• Develop content briefs defining the audience, objective, core message, channel requirements, calls to action, and desired business outcome.
• Ensure content is adapted appropriately for each platform rather than duplicating language across channels.
• Collaborate with experts, creative teams, agencies, and marketing partners to move content through approval, production, publishing, and measurement.
• Serve as the LinkedIn ambassador and social media advisor for U.S. Wealth Management leaders, guiding profile positioning, content themes, audience engagement, and platform practices.
• Help leaders activate approved thought leadership, media coverage, announcements, events, and business priorities through authentic social content reflecting their voice and expertise.
• Partner with employer brand, communications, and talent teams to onboard newly hired and appointed executives, including LinkedIn guidance, introductory content, executive voice development, and an initial social engagement plan.
• Develop coaching, resources, templates, and recommendations to support leaders’ consistent, credible, and brand-aligned social presence.
• Manage social publishing, website updates, CRM and email coordination, content approvals, and related digital workflows with enterprise channel teams.
• Ensure digital content is clear, concise, accurate, audience-appropriate, and aligned with its source material.
• Ensure deliverables meet regulatory, legal, compliance, brand, accessibility, and enterprise requirements.
• Maintain content standards, templates, and digital asset organization as applicable.
• Manage agency, creative partner, vendor, and internal stakeholder relationships to deliver coordinated, high-quality work efficiently.
• Balance planned editorial priorities with timely market, leadership, and business opportunities.
• Establish performance measures connecting content and digital activity to audience engagement, channel behavior, traffic quality, lead activity, and broader business objectives.
• Develop dashboards and executive summaries communicating results, insights, and recommended actions.
• Use audience, channel, and content-performance data to refine messaging, formats, distribution, calls to action, and content journeys.
• Test and optimize headlines, summaries, subject lines, calls to action, formats, and publishing cadence.
• Apply performance insights to editorial planning and future digital activation decisions.

Benefits

• Health insurance
• Tuition reimbursement
• Accident insurance
• Life insurance
• Retirement savings plans
• Performance-based incentives, discretionary bonuses, and other perks and rewards may be included, depending on the pay type.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager