Digital Marketing and Multimedia Content Specialist

Northern Rivers Family of Services•Albany, NY

22h•$60,000 - $70,000•Hybrid

About The Position

Join us in creating impactful multimedia content that amplifies our mission and engages diverse audiences across digital platforms. We're seeking a creative thinker with strong technical skills, an understanding of how to best utilize social media as part a comprehensive public-facing strategy, and a passion for storytelling to drive our marketing efforts. You will report to the Marketing Manager and will work in a hybrid model.

Requirements

Bachelor’s degree in Multimedia Arts, Communications, Marketing, or related field preferred.
Proven experience in social media management, including content creation, scheduling, and community engagement across major platforms (Facebook, Twitter, Instagram, LinkedIn, Bluesky, YouTube).
Strong writing skills with the ability to craft engaging and persuasive copy.
Thorough understanding of storytelling and visual storytelling principles.
Familiarity with social media analytics tools to monitor performance metrics.
Exceptional organizational skills with the ability to manage multiple projects and deadlines effectively.
Excellent collaborative and interpersonal skills, with the ability to work cross-functionally.
Experience in the nonprofit sector is a plus, though not required.

Responsibilities

Create and publish eye-catching content for use on social media platforms, our website, and traditional media.
Work with the Advancement Team to develop and implement comprehensive marketing strategies to enhance brand awareness, drive web traffic, and support fundraising initiatives.
Capture and edit high-quality photos and videos at events, programs, and other initiatives.
Utilize content creation tools such as the Adobe Create Suite and Canva to create original and engaging content.
Write clear and compelling copy for multimedia content, ensuring consistency in messaging and brand voice.
Collaborate on email marketing campaigns, designing visually appealing layouts and content.
Manage and organize our multimedia content library, ensuring easy access and proper documentation of assets.
Ideate and pitch new content ideas aligned with organizational goals.
Develop relationships with internal staff to align content strategies with organizational objectives.
Stay informed on industry trends and best practices in multimedia content creation and storytelling.