Multimedia Content Specialist

Pacific Northwest University of Health Sciences • Yakima, WA

1d • Onsite

About The Position

Pacific Northwest University of Health Sciences (PNWU) is seeking a Multimedia Content Specialist to join their Marketing and Communications team. This role is responsible for planning, creating, capturing, editing, publishing, and managing engaging multimedia content, including photography and video, to support the university's mission, vision, and strategic goals. The specialist will produce high-quality content that enhances brand awareness, promotes university programs and events, and tells compelling stories about the PNWU community. The position operates with a degree of independence in day-to-day activities, with supervision available for problem-solving. This role reports to the Executive Director of Marketing and Communications.

Requirements

• Vocational school or technical training AND 2-5 years of experience in multimedia production, photography, video production, or a related field, OR An equivalent combination of education and experience that demonstrates the knowledge, skills, and abilities required to perform the essential functions of the position.
• Strong proficiency in photo and video editing software, such as Adobe Creative Cloud applications or similar.
• Knowledge of photography, videography, lighting, audio recording, and multimedia production techniques.
• Experience managing and creating content for social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and emerging channels.
• Understanding of digital storytelling, brand marketing, and audience engagement strategies.
• Ability to create compelling visual content that supports organizational goals and brand standards.
• Excellent written and verbal communication skills.
• Strong organizational, project management, and planning skills.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong interpersonal skills and ability to build productive working relationships with a wide variety of stakeholders.
• Creative thinking with exceptional attention to detail and visual aesthetics.
• Ability to analyze performance metrics and use data to improve content effectiveness.
• Ability to work independently while contributing effectively to a collaborative team environment.
• Ability to problem solve, adapt to changing priorities, and exercise sound judgment.
• Applicants must be legally authorized to work in the United States at the time of hire and for the duration of their employment with PNWU.
• Employment eligibility will be verified in accordance with federal law.

Nice To Haves

• Graphic design and animation experience.
• Drone photography and videography experience.
• Higher education marketing experience.

Responsibilities

• Plans, captures, edits, and produces photography and video content for University marketing, communications, recruitment, advancement, and community engagement efforts.
• Assists the Marketing and Communications team with managing and creating content for institutional social media channels, including content planning, publishing, and monitoring.
• Edits photos, videos, graphics, and other digital assets for use across web, social media, email, advertising, and print channels.
• Maintains, organizes, and archives multimedia assets and ensures proper use of branding standards and best practices.
• Configures, operates, maintains, and troubleshoots photography, video, lighting, audio, and related production equipment.
• Monitors emerging multimedia and social media trends and recommends new approaches to audience engagement.
• Performs other related duties as assigned and based on departmental need.

Benefits

• Health Benefits - Medical, Dental, Vision, Life Insurance
• Paid Time Off
• 403b with Roth Option
• Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree