Multimedia Content Specialist

Pacific Northwest University of Health Sciences • Yakima, WA

1d • $48,000 - $72,000 • Onsite

About The Position

The Multimedia Content Specialist works as part of the Marketing and Communications team to plan, create, capture, edit, publish, and manage engaging multimedia content that supports the mission, vision, and strategic goals of Pacific Northwest University of Health Sciences. This role produces high-quality photography, video, and social media content that strengthens brand awareness, promotes University programs and events, and tells compelling stories about students, faculty, staff, alumni, and the communities PNWU serves.

Work is guided by defined results and established practices, with the Specialist carrying out day-to-day activities independently and drawing on the supervisor to resolve problems as they arise. This position reports to the Executive Director of Marketing and Communications.

Requirements

• Vocational school or technical training AND 2-5 years of experience in multimedia production, photography, video production, or a related field, OR An equivalent combination of education and experience that demonstrates the knowledge, skills, and abilities required to perform the essential functions of the position.
• Strong proficiency in photo and video editing software, such as Adobe Creative Cloud applications or similar.
• Knowledge of photography, videography, lighting, audio recording, and multimedia production techniques.
• Experience managing and creating content for social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and emerging channels.
• Understanding of digital storytelling, brand marketing, and audience engagement strategies.
• Ability to create compelling visual content that supports organizational goals and brand standards.
• Excellent written and verbal communication skills.
• Strong organizational, project management, and planning skills.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong interpersonal skills and ability to build productive working relationships with a wide variety of stakeholders.
• Creative thinking with exceptional attention to detail and visual aesthetics.
• Ability to analyze performance metrics and use data to improve content effectiveness.
• Ability to work independently while contributing effectively to a collaborative team environment.
• Ability to problem solve, adapt to changing priorities, and exercise sound judgment.

Nice To Haves

• Graphic design and animation experience.
• Drone photography and videography experience.
• Higher education marketing experience.

Responsibilities

• Plans, captures, edits, and produces photography and video content for University marketing, communications, recruitment, advancement, and community engagement efforts.
• Assists the Marketing and Communications team with managing and creating content for institutional social media channels, including content planning, publishing, and monitoring.
• Edits photos, videos, graphics, and other digital assets for use across web, social media, email, advertising, and print channels.
• Maintains, organizes, and archives multimedia assets and ensures proper use of branding standards and best practices.
• Configures, operates, maintains, and troubleshoots photography, video, lighting, audio, and related production equipment.
• Monitors emerging multimedia and social media trends and recommends new approaches to audience engagement.
• Performs other related duties as assigned and based on departmental need.
• Performs job duties in accordance with safety, legal, and regulatory requirements; University policy and procedures; and accepted business practices.
• Acts with the highest level of professional ethical standards in all aspects of job performance, in accordance with the mission and values of PNWU.
• Understands and adheres to accreditation standards and expectations specific to the department.

Benefits

• Health Benefits - Medical, Dental, Vision, Life Insurance
• Paid Time Off
• 403b with Roth Option
• Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree