Manager, Marketing Analytics & Performance Optimization

Velosio•Atlanta, GA

2d•Hybrid

About The Position

Velosio is looking for a Manager, Marketing Analytics & Performance Optimization to be an integral member of the Marketing Team. As the Manager, Marketing Analytics & Performance Optimization at Velosio, you will own the measurement, analysis, and continuous improvement of marketing performance across programs, channels, campaigns, and investments. This hands-on role will turn marketing data into clear decisions, establish a consistent performance management discipline, improve funnel conversion and campaign performance, and demonstrate marketing’s contribution to pipeline and revenue. This role will report to Sr. Manager of Marketing Operations & Performance.

Requirements

Bachelor’s degree in marketing, business, analytics, statistics, economics, or a related field; equivalent experience considered
5-8 years of experience in marketing analytics, revenue operations, demand generation analytics, digital analytics, or business intelligence
Experience measuring B2B marketing performance across a complex, multi-channel demand generation environment
Strong understanding of B2B funnel stages, lead management, pipeline creation, opportunity conversion, attribution, and revenue measurement
Demonstrated ability to turn analysis into prioritized, actionable business recommendations
Advanced proficiency in Excel and experience with BI and visualization tools such as Power BI, Tableau, Looker, or similar platforms
Experience with CRM and marketing automation platforms, ideally Microsoft Dynamics 365 and HubSpot, or comparable systems
Familiarity with web analytics, paid media reporting, campaign tracking, UTM governance, and digital conversion measurement
Comfort working with imperfect data, identifying root causes, and improving measurement processes over time
Strong communication and presentation skills, including the ability to tailor findings for executives, marketers, and sales stakeholders

Nice To Haves

Experience in B2B technology, professional services, SaaS, a Microsoft partner, or a channel-driven business
Experience supporting account-based marketing and enterprise or midmarket demand generation motions
Working knowledge of SQL, data modeling, data warehouses, or advanced analytics tools
Experience with multi-touch attribution, marketing mix analysis, cohort analysis, and forecasting
Experience in a private equity-backed, high-growth, or transformation environment
Familiarity with Power BI, Dynamics 365, Microsoft Fabric, or Azure data tools

Responsibilities

Own marketing performance measurement across campaigns, programs, channels, audiences, geographies, segments, and investments.
Define and maintain marketing KPIs, funnel definitions, attribution logic, reporting standards, and performance benchmarks.
Build and maintain HubSpot dashboards, giving the marketing team day-to-day visibility into campaign performance.
Analyze funnel performance from inquiry or lead through MQL, sales acceptance, opportunity creation, pipeline, win rate, CAC and revenue.
Identify conversion bottlenecks, channel inefficiencies, audience gaps, and budget allocation opportunities.
Build recurring executive, marketing, and channel-level reporting that communicates results, trends, risks, and recommended actions.
Partner with campaign, digital, content, field, partner, and sales teams to turn data findings into optimization plans.
Develop hypotheses and manage testing programs across landing pages, nurture streams, audiences, messaging, and channel investments.
Evaluate marketing ROI, cost efficiency, pipeline return, customer acquisition cost, and other relevant performance metrics.
Recommend budget shifts based on performance, marginal returns, pipeline quality, strategic priorities, and capacity constraints.
Improve data quality, campaign taxonomy, source tracking, UTM standards, CRM fields, and reporting consistency in partnership with Marketing Operations and Sales Operations.
Create segment- and account-level analyses that support account-based marketing, industry campaigns, customer expansion, and partner motions.
Conduct post-campaign and post-event analyses, documenting results, lessons learned, and recommended actions.
Serve as a trusted advisor to marketing leaders by explaining what happened, why it happened, what to do next, and how to measure improvement.
Manage external analytics, data, or agency resources as needed and mentor analysts as the team grows.