Manager, International eCommerce

Royal Caribbean Cruises Ltd•Miami, FL

31d•Onsite

About The Position

The Manager, International eCommerce leads the Digital Commerce communications function for international markets, translating strategy into operational plans across CRM and web channels. The role coordinates channel managers and cross-functional teams to deliver programs across the prospect, pre-cruise, and post-cruise guest journey. Programs are expected to align with commercial priorities, use data and performance insights, and be optimized for guest engagement and revenue performance. The position drives alignment among Technology and Development, international market leads, business intelligence, paid media, creative, commercial, revenue management, and related teams. It oversees CRM communications and web merchandising and digital experience programs, including targeted offers, homepage promotions, cross-sells, and upsells. It also leads performance interpretation, competitive analysis, and reporting, making recommendations and adjustments to improve program results. The position is onsite in Miami and reports to the Director, Digital Commerce & Experience.

Requirements

Bachelor's degree in a related field.
8–10 years of progressive experience in digital marketing, CRM, or ecommerce communications.
5 years of lifecycle communications experience, including email marketing, audience segmentation, and personalization.
3–5 years of experience leading teams in a matrixed environment, including developing managers and driving cross-functional initiatives.
Strong working knowledge of CRM and email marketing platforms, marketing automation, and web channel operations.
Experience with Adobe Marketing Cloud products (Adobe Campaign, Adobe Analytics, Adobe Audience Manager, Adobe Target) or an equivalent enterprise marketing technology stack.
Ability to interpret channel performance data, audience segmentation outputs, and A/B testing results to make optimization decisions.
Experience with project and program management tools such as Jira, Confluence, or Asana, and ability to coordinate cross-channel workstreams and delivery governance.
Familiarity with HTML, CSS, and marketing scripting languages such as AMPscript.
Strong people leadership, verbal and written communication, organizational, and project management skills.
Ability to present initiative performance and strategic recommendations clearly to senior leadership.
Advanced proficiency in Excel, PowerPoint, and Outlook.
Ability to lead through ambiguity, coordinate competing priorities, and maintain delivery quality in fast-moving, high-volume environments.
Self-motivated, proactive, poised, flexible, and enthusiastic about driving results.

Nice To Haves

Master's degree.
Experience working in or with international markets.
Experience in travel, hospitality, cruise, or consumer subscription brands.

Responsibilities

Translate the Digital Commerce communications strategy into operational plans, channel briefs, and delivery priorities for international CRM and web programs.
Drive the communications strategy across CRM and web channels, sequencing and resourcing initiatives to align with booking windows and business objectives.
Apply audience segmentation direction and content frameworks to channel plans using behavioral data, performance insights, and regional market needs.
Align with Technology and Development, international market leads, commercial teams, revenue management, and creative partners to integrate communications and adapt them to regional markets.
Coordinate workstreams with Growth & Measurement, Creative/Content, Commercial, and International Markets teams; surface dependencies and support seamless delivery.
Integrate CRM and web programs across touchpoints to maintain consistent messaging, sequencing, and guest experience throughout the guest journey.
Oversee CRM program delivery and performance across tactical, pre-cruise, engagement, and lifecycle email communications.
Oversee web merchandising and digital experience programs, including targeted offers, homepage promotions, and cross-sell and upsell placements across international markets.
Oversee the pre-cruise communications program across CRM and web, including ancillary product remerchandising, cross-sells, upsells, and engagement offers.
Interpret performance results in real time and adjust plans to build on successful tactics and course-correct underperforming ones.
Lead competitive analysis and performance reporting, turning channel and market insights into recommendations for program and strategy refinement.
Lead, align, and develop channel managers across multiple functional disciplines.