Manager, Integrated Marketing (Chicago / Hybrid)

Feeding America•Chicago, IL

2d•$98,670 - $103,670•Hybrid

About The Position

The Manager, Integrated Marketing – Prospects/Email is responsible for cultivating and converting digitally acquired prospects into loyal donors and works in collaboration across Integrated Marketing to execute audience-centric marketing strategies. This role translates audience motivations, beliefs and barriers into marketing strategies, proactively experimenting with segment-specific approaches, and helping teams adopt what works. Email, SMS and lead generation serve as core channels in support of integrated campaign initiatives, with this role ensuring they work together to enhance the donor journey and deliver cohesive, personalized experiences that drive engagement, conversion and retention.

Requirements

5+ years of experience in digital or integrated marketing, with a focus on email and SMS campaign management.
Demonstrated success in driving donor or customer conversion through data-informed strategies.
Demonstrated experience activating proprietary attitudinal or psychographic segmentation across differentiated messaging, creative, offers and donor journeys, and driving adoption of segment-led practices across teams
Strong understanding of automation and performance optimization in a fundraising or revenue-focused environment.
Proficiency with email and mobile marketing platforms, CRM systems and analytics tools (e.g., Every Action, Salesforce, Marketing Cloud, Google Analytics, Mobile Commons).
Knowledge of deliverability best practices, compliance standards (e.g., CAN-SPAM) and mobile-first design.
Demonstrated comfort leveraging AI and emerging technologies as part of the modern marketer's toolkit.
Ability to evaluate AI-generated outputs critically and apply human judgment, marketing expertise and appropriate data/privacy considerations.
Excellent project management and communication skills; able to manage multiple priorities in a fast-paced environment.

Nice To Haves

Experience in nonprofit fundraising, mission-driven marketing, or other direct response environments focused on acquisition and conversion.
Familiarity with donor journeys, lifecycle marketing and cross-channel integration.
Background in creative development and storytelling for digital channels.
Experience with Asana

Responsibilities

Leads the development of marketing strategies for digitally acquired prospects and early-stage donors, with email and SMS as primary activation channels.
Translates audience insights into compelling, timely and relevant engagements that move supporters through the donor lifecycle.
Applies proprietary attitudinal segmentation to differentiated messaging, creative, offers and donor journeys, while managing campaign calendars and testing plans to optimize performance and donor experience/
Ensures messaging is consistent and aligned across channels, collaborating with creative, data and fundraising teams.
Serves as the internal advocate for the prospect audience segment in digital channels, ensuring their needs and behaviors inform campaign design and channel mix.
Proactively develops hypotheses and tests segment-specific messaging, creative, offers and donor-journey approaches to improve engagement, conversion and retention.
Partners with research, analytics and marketing technology teams to enable segment activation, document hypotheses and results, develop reporting tools, and scale effective practices across teams.
Translates test results into clear recommendations, documented best practices and repeatable playbooks that help teams adopt what works.
Collaborates with peers across integrated marketing, digital media, development and marketing technology to ensure integrated execution and shared goals.
Coordinates with external vendors and internal stakeholders to ensure flawless execution, brand consistency and innovation.
Supports strategic planning, budgeting and resource allocation in partnership with the Director of Integrated Marketing.
Collaborates effectively across teams and functions, ensuring alignment, transparency and shared accountability in support of integrated MarCom goals.
Demonstrates operational excellence by managing timelines, deliverables and processes with attention to detail, adaptability and a solutions-oriented mindset.
Contributes to a culture of continuous improvement by sharing knowledge, documenting best practices and identifying opportunities to streamline and scale.
Champions a culture of experimentation, leveraging A/B testing and iterative learning to improve conversion and retention.
Stays current on digital marketing trends, tools and best practices to enhance campaign effectiveness and donor engagement.
Identifies opportunities to expand automation, personalization and lifecycle marketing strategies across email and SMS.