Manager, Integrated Marketing

SimpliSafeBoston, MA
$141,000 - $188,000Hybrid

About The Position

SimpliSafe is a high-tech home security company dedicated to protecting homes and fostering career growth. They offer a collaborative and innovative culture with opportunities for impact. The company is experiencing growth and seeks talented individuals to join their mission of securing homes. They operate on a hybrid work model, with teams expected to be in the office on two core days per week.

Requirements

  • 5+ years of experience in integrated marketing, campaign management, product marketing, or go-to-market marketing, with experience translating business strategy into customer-facing campaigns
  • Experience planning and activating integrated marketing campaigns across multiple owned and paid channels.
  • Strong project management and organizational skills, with the ability to manage multiple launches, stakeholders, and competing priorities simultaneously
  • Ability to translate product and brand strategy into clear campaign briefs, messaging, and customer-facing marketing materials for Creative and Channel teams to activate.
  • Comfortable partnering cross-functionally with Brand, Creative, Channel, and Analytics teams.
  • Strong written and verbal communication skills; able to keep stakeholders aligned and issues moving to resolution.

Responsibilities

  • Coordinates cross-functional campaign deliverables, timelines, and launch activities across Brand, Creative, Channel, and Marketing Operations to deliver integrated campaigns and product launches.
  • Develops integrated campaign plans that translate product, brand, and business priorities into customer-facing go-to-market execution.
  • Creates launch enablement materials: messaging guides, toolkits, and readiness resources for consistent activation.
  • Manages day-to-day campaign operations, keeping deliverables on time and escalating risks as needed.
  • Owns day-to-day campaign orchestration across channels, including App + Ecomm, ensuring consistent activation throughout the customer journey.
  • Serves as the day-to-day point of contact for campaign stakeholders, driving communication and issue resolution.
  • Coordinates campaign intake, prioritization, and launch readiness reviews, partnering with Marketing Operations to manage timelines, milestones, and execution plans.
  • Maintains visibility across concurrent campaigns, flagging dependencies and execution risks.
  • Translates product positioning, messaging, value propositions, and proof points into campaign briefs, customer-facing communications, and integrated marketing assets.
  • Develops campaign messaging and launch materials that support product lifecycle initiatives, feature releases, promotional offers, and customer engagement campaigns.
  • Supports new product, feature, and business launches by coordinating cross-functional readiness and ensuring launch deliverables are completed on schedule.
  • Coordinates campaign retrospectives and performance insights with Analytics and Channel teams.
  • Tracks campaign execution metrics, identifies opportunities to improve planning and execution, and provides recommendations.
  • Maintains campaign documentation and best practices to improve repeatability for future initiatives.

Benefits

  • A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
  • A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families
  • Free SimpliSafe system and professional monitoring for your home.
  • Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.
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