Manager, Growth Marketing

HighLevel • Dallas, TX

4d • Remote

About The Position

HighLevel is seeking a Manager, Growth Marketing to lead and scale its Growth Marketing team. This hands-on leadership role combines managing and mentoring junior and senior growth marketers with direct contribution to growth strategy, experimentation, and execution. The manager will collaborate with department leads across Product, Marketing, Education, and Customer Success to set priorities and deliver measurable results aligned with company strategy. The role focuses on driving product adoption, engagement, and growth across products and customer segments, using customer insights, product usage data, and performance analysis to identify opportunities. The manager will establish KPIs and accountability, build repeatable processes and reporting, and communicate results to stakeholders while balancing team leadership with day-to-day growth marketing work.

Requirements

• 8+ years of experience in growth marketing, product marketing, lifecycle marketing, or a related field.
• At least 2 years of direct people-management experience.
• Demonstrated success developing and executing growth strategies that measurably improve product adoption, activation, engagement, or retention.
• Experience leading cross-functional growth initiatives, managing campaigns, and optimizing performance through data-driven experimentation.
• Strong understanding of SaaS business models, product-led growth strategies, and customer lifecycle marketing.
• Experience using marketing automation platforms, CRM systems, and analytics tools to execute and measure growth initiatives.
• Familiarity with the HighLevel platform and its products, and a strong understanding of the needs of marketing agencies and small businesses.
• Bachelor's degree in marketing, business, or a related field, or equivalent practical experience.
• Strong strategic thinking, bias toward action, experimentation, and execution.
• Results-oriented mindset and comfort balancing strategic leadership and team management with hands-on contribution.
• Strong analytical skills and ability to translate data and customer insights into actionable growth strategies.
• Clear and confident communication skills, especially when aligning stakeholders around goals, priorities, and outcomes.
• Ability to prioritize high-impact opportunities, manage competing initiatives, and guide others through ambiguity in a fast-moving environment.
• Collaborative mindset and experience working cross-functionally with Product, Product Marketing, and other teams.

Responsibilities

• Lead, mentor, and develop a growing team of Growth Marketers, setting clear expectations, goals, and execution standards.
• Partner with department leads to define strategic growth priorities and turn them into actionable initiatives focused on product adoption, engagement, and growth.
• Own the strategy, planning, and execution of growth initiatives, including experimentation, lifecycle programs, product adoption campaigns, and expansion efforts.
• Contribute directly to strategy, testing, analysis, and execution as a player-coach.
• Establish KPIs and accountability for measurable business outcomes aligned with company and departmental objectives.
• Use customer insights, product usage data, and performance analysis to identify opportunities, optimize initiatives, and guide priorities.
• Build repeatable processes, frameworks, and reporting to improve team effectiveness, track performance, and communicate results to stakeholders.
• Set performance expectations, provide regular feedback, conduct performance evaluations, and support individual development.
• Lead cross-functional growth initiatives, manage campaigns, and optimize performance through data-driven experimentation.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager