Manager, Go-To-Market (GTM)

Fanatics Betting & Gaming•Atlanta, GA

4h•$108,000 - $134,000

About The Position

The GTM Manager brings the Fanatics App’s value proposition to life through coordinated marketing campaigns, product launches and customer touchpoints. Working across Product, Commercial, Brand, CRM and Creative teams, the role translates business priorities and product capabilities into compelling customer messaging and integrated go-to-market plans. The position owns day-to-day planning and execution of Fanatics App marketing programs, ensuring launches are delivered consistently, on time and with a clear customer story. It combines cross-functional go-to-market execution with product marketing responsibilities, helping customers understand the app, discover new features and build ongoing engagement. The role reports to the Director of Sportsbook Content according to the posting’s introductory text.

Requirements

At least 5 years of experience in go-to-market strategy, product marketing, integrated marketing or brand strategy.
Bachelor’s degree in Marketing, Communications, Business or a related field.
Proven experience leading cross-functional marketing launches from planning through execution.
Ability to translate product capabilities and customer insights into clear positioning, benefit-led messaging and effective marketing campaigns.
Experience developing creative briefs, go-to-market plans, customer education and integrated marketing calendars.
Understanding of the customer lifecycle, including acquisition, onboarding, feature adoption and ongoing engagement.
Strong project management and organizational skills, including the ability to manage multiple priorities simultaneously.
Excellent communication and stakeholder management skills, with the ability to influence across Product, Commercial and Marketing teams.
Analytical mindset and experience using campaign and product performance insights to improve marketing effectiveness.
Comfort operating in a fast-paced, highly collaborative environment with evolving priorities.
Passion for sports, fandom and building customer-first experiences.
Willingness to travel for key business meetings and events.

Nice To Haves

Experience supporting a consumer app or digital product.

Responsibilities

Own the Fanatics App marketing calendar, prioritizing product launches, feature updates, campaigns and key brand moments.
Lead integrated go-to-market planning, translating business priorities and product roadmaps into coordinated launch plans, timelines and cross-functional workbacks.
Develop customer-facing positioning and messaging that communicates the app’s value proposition, product benefits and reasons to engage.
Partner with Product and Commercial teams to understand roadmaps, target audiences and customer needs, and shape launch strategies that drive awareness, adoption and repeat usage.
Develop campaign strategies and creative briefs that translate product stories into compelling assets and channel plans.
Orchestrate cross-channel execution across CRM, in-app, web, paid media and organic social teams to deliver a consistent customer message.
Build customer education into the lifecycle through onboarding, launch communications and ongoing engagement.
Drive launch readiness by aligning stakeholders, managing dependencies and ensuring product details, messaging, creative and channel plans are ready for launch.
Use customer insights, competitive research and performance data to refine messaging, identify adoption barriers and inform future go-to-market plans.
Build scalable go-to-market playbooks, messaging guides and processes that improve planning and execution.
Measure launch and campaign effectiveness against awareness, downloads, feature adoption and engagement goals, and apply learnings to future initiatives.