Go-to-Market Manager

Phreesia • USA - Illinois, IL

1d • $120,000 - $150,000 • Remote

About The Position

Phreesia is hiring a Go-to-Market Manager for its AI Demand Generation team. This fully remote role is for candidates based in the EST or CST time zones in the United States or Canada. The manager owns the execution of targeted, multi-channel campaigns that drive revenue across prospective and existing accounts, working at the intersection of data, messaging, and revenue with SDRs, Sales, Product, and other teams.

The role includes creating campaign briefs, messaging, channel plans, and timelines; coordinating campaign launches; developing go-to-market narratives for new products and solutions; and creating client- and prospect-facing content. The manager will coordinate aligned account outreach across Demand Generation, SDR, Sales, and Client Success teams, partner with Marketing Operations on campaign infrastructure, and use performance signals to improve campaign execution and future programs.

The position is part of a coordinated, insight-driven environment that expects proactive ownership, analytical rigor, and creative execution. Phreesia describes its SaaS platform as digitizing appointment check-in and providing tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care. Compensation is $120,000–$150,000 USD or CAD, depending on experience, with an opportunity for variable compensation.

Requirements

• Bachelor's degree.
• At least 5 years of experience in B2B demand generation, campaign management, revenue marketing, or a go-to-market role.
• Hands-on experience with marketing automation such as Marketo, CRM platforms such as Salesforce, ABM platforms such as 6Sense or Demandbase, and AI-powered outreach tools such as Artisan, Clay, Qualified, or equivalents.
• Experience in healthcare SaaS or a similarly complex, long-cycle B2B environment.
• Strong written and verbal communication, with the ability to make clear, confident, audience-calibrated cases.
• Ability to own go-to-market work from idea to revenue, including launches and campaigns from initial brief through generated pipeline.
• Ability to move quickly from insight to action and work effectively amid ambiguity.
• Ability to interpret business data, identify meaningful signals, and determine appropriate actions.
• Creative and intellectually curious approach to developing distinctive campaigns and improving existing methods.
• Ability to pursue ambitious goals with urgency, attend to important details, and reliably follow through on commitments.

Responsibilities

• Own end-to-end execution of time-boxed, multi-channel campaigns for defined account segments across net-new and existing-account motions.
• Translate account segments and intent data into campaign briefs covering right to win, messaging, channel plans, and timelines; coordinate parallel build tracks and ensure campaigns launch on schedule and on message.
• Develop go-to-market narratives and execution plans for new products and solutions to accelerate adoption and revenue.
• Create client- and prospect-facing content, including emails, landing pages, ad copy, and SDR talk tracks.
• Translate common client business challenges into relevant campaign narratives that create urgency.
• Use the AI SDR platform, Artisan, and the Demand Gen repository to maintain consistent, personalized messaging across touchpoints.
• Coordinate Demand Generation, SDR, Sales, and Client Success teams so account outreach and messaging are aligned.
• Brief the Priority SDR team on campaign context, segment rationale, and talk tracks so outbound activity reinforces digital touchpoints.
• Partner with Marketing Operations on Marketo builds, lead routing, and campaign tracking in Salesforce.
• Partner with ABM and Field Marketing on account targeting.
• Track leading indicators such as intent creation, MQL/MQC volume, and opportunity creation, as well as lagging indicators such as expected-value qualified pipeline influenced.
• Analyze campaign results, codify learnings, and feed them back into the Demand Gen repository to improve future campaigns and the always-on motion.
• Identify underperforming segments or channels and improve messaging, sequencing, or targeting.
• Use 6Sense signals to adjust priorities as accounts progress.

Benefits

• 100% remote work and home office expense reimbursements.
• Competitive compensation, with an opportunity for variable compensation.
• Flexible PTO and 8 company holidays.
• Monthly reimbursement for cell phone, internet, and wellness.
• 100% paid 12-week parental leave for U.S. employees and a generous parental benefit for employees in Canada.
• Variety of insurance coverage for people and pets.
• Continuing education and professional certification reimbursement.
• Opportunity to join an Employee Resource Group.
• Comprehensive Total Rewards package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level