Director of GTM (Go-To-Market) Operations

Trader Interactive • Virginia Beach, VA

3d

About The Position

The Director of GTM Operations owns the planning, analytics, and operating rhythm that connect Trader Interactive’s go-to-market strategy to execution across Sales and Marketing. The role leads a small team, including an analyst and a project manager, and uses data, AI, and research to shape GTM decisions, keep teams aligned, and drive measurable revenue impact.

The Director partners with Sales leadership and Finance on the annual growth plan, leads GTM strategy for products, verticals, pricing, packaging, and market expansion, and develops segmentation and coverage models. The role also oversees campaign governance and launch operations, defines marketing-to-sales handoffs, and aligns campaigns and messaging with sales workflows and pipeline priorities. It identifies and scales useful AI and automation, while setting team priorities, coaching team members, and balancing capacity across planning, analytics, and campaign operations.

Requirements

• At least 6 years of experience in GTM Operations, Revenue Operations, Sales Operations, or strategic consulting/finance.
• Experience leading and developing a team, ideally including analysts and/or project managers.
• A track record of owning complex, cross-functional initiatives end to end, from problem framing and analysis through stakeholder alignment, execution, and measurement.
• Strong commercial instincts and the ability to connect operational decisions to revenue outcomes, funnel health, and sales representative productivity.
• Deep Salesforce experience and hands-on experience with BI and data warehouse tools such as Looker and Snowflake.
• SQL skills and advanced spreadsheet modeling skills.
• Executive-level communication skills and the ability to turn complex operational problems into structured, actionable roadmaps.

Nice To Haves

• Experience in a marketplace environment.
• Experience working across multiple business segments and/or product lines.
• Hands-on experience deploying AI or automation tools in a GTM setting.

Responsibilities

• Partner with Sales leadership and Finance to build and operationalize the annual growth plan, including pipeline and bookings targets, capacity, headcount, and budget.
• Lead GTM strategy for new products and verticals, pricing and packaging changes, and market expansion.
• Build segmentation and coverage models that focus sales representatives on high-value opportunities and improve productivity.
• Translate complex data into actionable recommendations for Sales leadership.
• Run campaign governance, meeting cadences, decision rights, and follow-through.
• Own campaign dashboards tracking milestones, owners, risks, and dependencies, and escalate blockers with recommended paths forward.
• Create repeatable launch playbooks covering CRM configuration, workflows, reporting, and sales enablement.
• Define and enforce the marketing-to-sales handoff, including lead routing, follow-up SLAs, and rules of engagement, in partnership with CRM, Systems, and Engineering.
• Align campaigns, lists, and messaging with sales workflows and pipeline priorities.
• Run feedback loops to help Sales and Marketing operate as one team.
• Identify, pilot, and scale AI and automation for prospecting, lead scoring, deal support, and sales representative workflows.
• Monitor emerging AI-native GTM tools and incorporate proven tools into the team’s playbook.
• Lead and develop a small team, including an analyst and a project manager; set priorities, coach for growth, and maintain high standards for quality and follow-through.
• Balance team capacity across planning, analytics, and campaign operations.

Benefits

• Up to 31 days of paid time off in the first year.
• Continuing education with access to LinkedIn Learning.
• Medical, dental, and vision benefits.
• 401(k) with company match.
• Wellness program.
• Flexible leave options.
• Inclusive and supportive work environment with opportunities for career advancement and impactful work.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed