Associate Director, Go to Market
About The Position
Verizon is hiring a growth-minded leader for its Value Marketing team to serve as the GTM Associate Director for Straight Talk, Walmart Family Mobile, and Tracfone. The role is the directly responsible lead for the end-to-end success of annual marketing growth plans and go-to-market plans for major launches across these brands. It bridges brand strategy and tactical execution by developing integrated, full-funnel GTM playbooks intended to increase subscriber acquisition and portfolio growth. The Associate Director leads end-to-end marketing strategy, execution, and performance, translating business needs and impacts into compelling marketing storylines. The role uses intentional customer-journey tactics to drive measurable business outcomes and delivers brand and product storytelling within each brand and across the portfolio. It requires knowledge of the prepaid telecommunications landscape, national retail, and the marketing ecosystem, as well as the ability to coordinate teams and optimize activity against business and marketing KPIs.
Requirements
- Bachelor’s degree or four or more years of work experience.
- Eight or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
- Eight or more years of progressive marketing leadership experience, including ownership of end-to-end GTM strategy and integrated brand planning for multi-product or multi-brand portfolios.
- Strong organizational skills and ability to manage multiple projects and deadlines in a fast-paced environment.
- Understanding of marketing strategies within national retail.
- Strong project management skills, including experience with marketing intake systems and legal approvals.
- Exceptional communication skills and ability to lead cross-functional teams and influence stakeholders without direct authority.
- Ability to adapt strategies to changing market conditions and work in a fast-paced environment.
- Excellent written and verbal communication skills.
- Ability to ground marketing work in specific business needs and pressures.
- Strong attention to detail.
- Proven ability to lead cross-functional marketing teams and align diverse stakeholders around a unified GTM plan.
Nice To Haves
- Master’s degree, preferably an MBA.
- Deep technical understanding of marketing tools, technologies, and practices.
- Proficiency in marketing analytics and reporting.
- Experience with performance marketing, paid media, or marketing channel activation.
- Passion for digital marketing, new technologies, and evolving marketing approaches.
- Telecommunications experience.
Responsibilities
- Set the key pillars for each brand, grounded in product truths and competitive advantages, to help it stand out in the marketplace.
- Own the architecture, launch, and optimization of annual GTM growth plans and integrated campaign launches for each brand.
- Establish brand growth pillars and positioning strategies, translating market trends, competitive shifts, and commercial pressures into marketing outcomes.
- Create overarching omnichannel briefs connecting brand storytelling, target segment needs, channel nuances, and business and marketing KPIs.
- Lead cross-functional teams across business, brand, creative, media, local marketing, retail, sponsorships, digital, performance, product, and sales to develop and execute marketing plans with consistent messaging.
- Evaluate campaign performance against business KPIs, use analytics to guide channel optimization, and communicate marketing ROI to executive leadership.
- Own the GTM roadmap across brands and strategic priorities; establish governance, mitigate risks, and provide executive status visibility to support on-time delivery.
Benefits
- Medical, dental, and vision coverage.
- Short- and long-term disability insurance.
- Basic and supplemental life insurance.
- AD&D insurance.
- Identity theft protection.
- Pet insurance.
- Group home and auto insurance.
- Matched 401(k) savings plan.
- Up to 8 company-paid holidays per year.
- Up to 6 personal days per year.
- Paid parental leave.
- Adoption assistance.
- Tuition assistance.
- New hires receive up to 15 vacation days per year, increasing with additional service.
- Other incentives and an award-winning total rewards package.
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What This Job Offers
Job Type
Full-time
Career Level
Director
