Director, Go-To-Market (GTM) Strategy

HP•Palo Alto, CA

1d•$190,950 - $286,450

About The Position

We are looking for a senior strategy leader to define and advance HP's global go-to-market direction across regions, customer segments, portfolios, and routes to market. The GTM Strategy Lead will shape multi-year commercial choices, connect strategy to execution, and help accelerate revenue growth, market share, margin performance, and coverage efficiency. This role is designed for a leader who combines first-principles thinking, deep commercial expertise, strong financial and analytical judgment, and executive influence. You will work across Sales, Marketing, Product, Category, Finance, Operations, and Transformation to turn complex market signals into clear strategic choices and executable roadmaps.

Requirements

A four-year degree or graduate degree in strategy, business, economics, finance, engineering, or a related field, or equivalent practical experience.
Typically 12+ years of relevant experience in strategy, management consulting, commercial planning, product, sales, marketing, business transformation, or related leadership roles.
Deep GTM expertise across segmentation, routes-to-market, coverage, channel and partner ecosystems, portfolio strategy, competitive intelligence, and multi-year commercial planning.
Demonstrated ability to shape complex strategies and convert them into prioritized roadmaps, governance, performance measures, and executable workstreams.
Strong financial and analytical capabilities, including scenario modeling, business cases, investment trade-offs, and data-driven storytelling.
Proven success influencing executives and aligning senior stakeholders across functions, regions, and business units.
Experience leading senior individual contributors and multidisciplinary teams in a matrixed global organization.
Knowledge of complex B2B and B2C technology environments, including enterprise, hardware, and channel or partner business models.
High ownership, intellectual curiosity, structured problem-solving, sound judgment, and the ability to move from ambiguity to action.

Nice To Haves

Experience applying AI, advanced analytics, and automation to strategic analysis and business decision-making.
Fluency with Power BI, advanced Excel, and modern M365 or OpenAI-enabled productivity tools.
Experience with major commercial transformation, coverage redesign, portfolio optimization, or operating-model change.
Ability to communicate complex issues simply and credibly to both executive and operational audiences.

Responsibilities

Lead the creation, evolution, and execution of global and segment-level GTM strategies aligned with corporate priorities and long-term growth ambitions.
Develop multi-year roadmaps that integrate customer insights, market dynamics, competitive intelligence, portfolio choices, financial modeling, risk assessment, and execution dependencies.
Design and optimize segmentation, routes-to-market, coverage models, partner and channel approaches, portfolio focus, and GTM mixes using relevant strategic frameworks, including 4P and 3C.
Frame enterprise-level choices that balance growth, margin, customer experience, coverage efficiency, investment requirements, and operational feasibility.
Lead high-impact, cross-functional strategy and transformation workstreams across Sales, Marketing, Product, Category, Finance, Operations, and Transformation.
Define OKRs, KPIs, and measurement frameworks that connect strategic intent to commercial performance and enable course correction.
Create executive-ready narratives, recommendations, and decision materials for VP and C-suite stakeholders.
Use AI-enabled analytics, automation, scenario modeling, Power BI, Excel, and M365/OpenAI agents to generate insight, improve decision quality, and scale strategy work.
Mentor and guide a team of experienced GTM strategy individual contributors, while orchestrating broader cross-functional teams through influence rather than formal authority.

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview)