Associate Director, Go to Market

Verizon • Miami, FL

2d • Hybrid

About The Position

Verizon is seeking a growth-minded leader for its Value Marketing team to lead go-to-market strategy for Straight Talk, Walmart Family Mobile, and Tracfone. The Associate Director will serve as the directly responsible individual for the end-to-end success of annual marketing growth plans and major launches across these brands, bridging brand strategy and tactical execution through integrated, full-funnel go-to-market plans. The role translates business needs, market trends, competitive shifts, and product advantages into marketing plans and storytelling that support subscriber acquisition, portfolio growth, and measurable business outcomes.

This is a highly visible leadership position requiring strong knowledge of the prepaid telecommunications landscape and national retail marketing. The Associate Director will coordinate cross-functional teams and channels, oversee campaign performance and optimization, communicate marketing ROI to executive leadership, and manage the portfolio-wide go-to-market roadmap, governance, risks, and delivery timelines. The role is hybrid, with a defined work location that includes working from home and at least three days per week in the office.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Eight or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
• Eight or more years of progressive marketing leadership experience, including ownership of end-to-end go-to-market strategy and integrated brand planning for multi-product or multi-brand portfolios.
• Strong organization and ability to manage multiple projects and deadlines in a fast-paced environment.
• Understanding of marketing strategies within national retail.
• Strong project management skills, including experience with marketing intake systems and legal approvals.
• Exceptional communication skills and ability to lead cross-functional teams and influence stakeholders without direct authority.
• Ability to adapt strategies as market conditions change.
• Excellent written and verbal communication skills.
• Ability to ground marketing work in specific business needs and pressures.
• Strong attention to detail.
• Proven ability to lead cross-functional marketing teams and align diverse stakeholders around a unified go-to-market plan.

Nice To Haves

• Master’s degree, preferably an MBA.
• Deep technical understanding of marketing tools, technologies, and practices.
• Proficiency in marketing analytics and reporting.
• Experience with performance marketing, paid media, or marketing channel activation.
• Passion for digital marketing, new technologies, and evolving marketing approaches.
• Telecommunications experience.

Responsibilities

• Set key brand pillars rooted in product truths and competitive advantages to differentiate each brand.
• Lead the development, launch, and optimization of annual go-to-market growth plans and integrated campaigns for each brand.
• Establish growth pillars and positioning strategies, translating market trends, competitive shifts, and commercial pressures into marketing outcomes.
• Create overarching omnichannel briefs that connect brand storytelling, target-segment needs, channel nuances, and business and marketing KPIs.
• Direct cross-functional teams across business, brand, creative, media, local marketing, retail, sponsorships, digital, performance, product, and sales.
• Evaluate campaign performance against business KPIs, guide agile channel optimization, and communicate marketing ROI to executive leadership.
• Own the comprehensive go-to-market roadmap across brands and priorities, establishing governance, mitigating risks, and maintaining executive status visibility to support on-time delivery.

Benefits

• Medical, dental, and vision coverage.
• Short- and long-term disability insurance.
• Basic and supplemental life insurance and AD&D insurance.
• Identity theft protection.
• Pet insurance.
• Group home and auto insurance.
• Matched 401(k) savings plan.
• Up to 8 company-paid holidays per year and up to 6 personal days per year.
• Paid parental leave.
• Adoption assistance.
• Tuition assistance.
• Potential premium pay, such as overtime, shift differential, holiday pay, or allowances, depending on the role.
• Up to 15 days of vacation per year for newly hired employees, increasing with additional service.
• Incentive-based compensation with the potential to earn more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director