Manager, Go-To-Market

La Senza • Columbus, OH

7h • $95,000 - $120,000

About The Position

The Manager, Go-to-Market will lead the go-to-market process for a global retail business, coordinating product launches, seasonal campaigns, and promotional events across stores and ecommerce. Reporting to the SVP, Global Retail Operations, this hands-on role includes both strategy and execution. The manager will build scalable launch processes and oversee timelines, cross-functional readiness, and day-to-day project details.

The role is an opportunity to shape the go-to-market process within a growing specialty retail organization. The manager will have visibility with senior leadership and influence how products and campaigns reach customers, while developing scalable launch practices to support global growth.

Requirements

• Bachelor’s degree in Business, Marketing, Retail Management, or a related field.
• At least 5 years of experience in go-to-market, product launch, merchandising, or retail project management.
• Strong project management skills and ability to manage multiple launches at once.
• Experience with project management tools such as Asana, Smartsheet, Monday.com, or similar.
• Strong analytical skills and proficiency in Microsoft Excel and Office Suite.
• Ability to operate independently in a lean environment and collaboratively as part of a team.
• Ability to influence across all levels of the business.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• High level of integrity and discretion.

Nice To Haves

• Experience in specialty or multi-channel retail is strongly preferred.

Responsibilities

• Own the go-to-market calendar for product launches, seasonal floorsets, campaigns, and promotional events.
• Develop and manage launch timelines, milestones, and deliverables across Merchandising, Planning & Allocation, Marketing, Visual, Ecommerce, Store Operations, and Supply Chain.
• Lead launch readiness meetings and ensure product, inventory, content, marketing, and store execution are aligned and on time.
• Identify risks, dependencies, and conflicts, and drive resolution with cross-functional partners.
• Coordinate launch communications and toolkits for stores and ecommerce.
• Build, document, and continuously improve the go-to-market process, stage gates, and playbooks.
• Measure launch performance against sales, sell-through, inventory, and margin goals.
• Lead post-launch reviews to capture learnings and recommend improvements.
• Support expansion into new markets and channels with scalable launch frameworks.
• Serve as the central point of contact for launch status and escalations.
• Prepare launch and campaign updates for senior leadership.
• Calendarize and balance store and ecommerce workload in partnership with Store Operations.
• May hire, coach, lead, and develop one or more direct reports.

Benefits

• Comprehensive medical, dental, and vision benefits.
• 401(k).
• HSA options.
• Life insurance.
• Disability coverage.
• Employee discount programs.
• Opportunity to build and shape the go-to-market process within a growing retail organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager