Manager, Game Day Promotions & Programming

DIAMOND BASEBALL HOLDINGS LLC•Lawrenceville, GA

About The Position

The Manager of Promotions plans and executes in-game entertainment, including mascot activities, and manages non-sponsored game elements. The role communicates events and promotions to the Sales team to support sponsorship and ticket sales. It oversees promotional calendars, theme-night planning, game-day entertainment and appearances, sponsored and non-sponsored promotions, event scripts, giveaways and supplies, national anthem scheduling, and coordination with internal teams, entertainers, outside organizations, staff, customers, and the public. The manager also supports marketing plans and promotional video shoots, coordinates assigned event staffing, supervises assigned game-day staff, and maintains select game and event operations software systems.

Requirements

Attention to detail.
Passion for sports and entertainment.
Ability to prioritize, multitask, and work on short notice.
Willingness and ability to work varied and long hours, including nights, weekends, and holidays.
Excellent interpersonal skills and ability to work well with people at all levels of the organization.
Ability to prioritize and manage multiple projects.

Nice To Haves

Familiarity with baseball.

Responsibilities

Research industry trends, best practices, and emerging technologies related to promotions and products.
Create and maintain the promotional calendar and ensure appropriate parties can access the current calendar.
Develop theme-night plans covering pregame, in-game, and postgame elements and character appearances, with the intent to secure sponsors.
Coordinate game-day appearance and entertainment logistics, including contracting entertainers and setup and takedown.
Coordinate promotions, products, games, and events with the Corporate Client Services Manager to ensure contracts, including MiLB contracts, are fulfilled.
Manage execution of sponsored and non-sponsored promotions as needed.
Ensure event scripts are engaging and meet team and sponsor goals.
Coordinate with outside organizations regarding table displays and other participation opportunities for games, events, and theme nights.
Procure items needed for sponsored promotions, primarily giveaways and promotional supplies, and meet marketing and game-date deadlines.
Oversee scheduling of national anthem singers and assist with related add-on sales.
Work with the Marketing department to plan, coordinate, and evaluate marketing plans for sponsored promotions and theme nights.
Communicate promotions, products, and theme-night details to staff, customers, and the public to help increase attendance.
Assist with video shoots and appearances involving players, mascots, and staff to promote ticket and sponsorship sales.
Coordinate assigned staffing for games and events and supervise assigned game-day staff.
Maintain select software systems related to game and event operations.
Perform other duties as assigned.