Manager, DTC

Sun Pharmaceutical Industries Ltd•Springfield, IL

6d•$104,000 - $127,000•Hybrid

About The Position

The Manager, DTC Ecommerce & Social Commerce leads day-to-day commercial execution and optimization of the direct-to-consumer ecommerce business, initially focused on Proactiv and potentially other assigned brands. This hands-on role owns website merchandising, promotional execution, CRM and retention programs, and the launch and ongoing management of TikTok Shop. The Manager partners with Paid Media, Brand, Creative, Analytics, Technology and Operations to drive revenue growth, customer experience, retention and profitable performance. The position reports to the Director of DTC & E-Commerce and manages one direct report. The role oversees daily website merchandising and operational readiness; the integrated DTC promotional and content calendar; lifecycle marketing across owned channels; performance monitoring, planning and cross-functional coordination; and TikTok Shop launch and commercial operations. It also includes coaching and developing a direct report and building repeatable workflows and reporting.

Requirements

Bachelor’s degree or equivalent relevant experience.
At least 5 years in DTC ecommerce, digital commerce or related consumer brand roles.
Demonstrated ownership of ecommerce site operations, merchandising, promotional execution and commercial performance.
Strong working knowledge of CRM/lifecycle marketing, customer segmentation, retention and ecommerce KPIs.
Experience managing at least one direct report or demonstrated people leadership capability, with the ability to operate hands-on in a lean team.
Strong analytical, project-management and cross-functional communication skills.
Experience working with agencies and technology partners.
Experience launching or operating TikTok Shop or another social commerce channel.
Travel between the Hawthorne and Princeton sites as required by business needs.

Nice To Haves

Experience in subscription ecommerce and beauty, skincare, wellness or consumer products.
Experience with Salesforce Marketing Cloud or comparable CRM platforms.
Familiarity with ecommerce analytics, experimentation and site platforms.

Responsibilities

Own daily website merchandising and operational readiness, including navigation, product and collection pages, landing pages, banners, content updates and promotional placements.
Own the integrated DTC promotional and content calendar, coordinating offers, product launches, seasonal campaigns and site updates from planning through quality assurance and execution.
Partner with Technology, Operations and external vendors to resolve site issues, improve functionality, and maintain accurate product information and customer experiences.
Identify and execute conversion rate optimization opportunities through customer journey analysis, testing and merchandising improvements.
Lead lifecycle marketing strategy and execution across email, SMS and other relevant owned channels, including onboarding, nurture, cross-sell, upsell, replenishment and win-back programs.
Use customer insights, segmentation and testing to improve repeat purchase, customer lifetime value, subscription engagement and retention.
Oversee CRM campaign briefs, creative and copy coordination, audience selection, deployment, measurement and continuous optimization.
Monitor CRM health and operational KPIs, including deliverability, opt-outs, churn and list quality; manage marketing technology and agency relationships.
Monitor DTC sales, traffic, conversion, average order value, repeat purchase, subscription retention and profitability, and turn insights into prioritized actions.
Support the Director of Ecommerce with forecasting, promotional planning, business reviews, reporting and growth recommendations.
Partner with the separately managed Paid Media team to align acquisition plans, landing pages, offers, campaign calendars and post-acquisition retention efforts; media buying and media budget ownership remain with that team.
Coordinate agencies, vendors and internal stakeholders to deliver projects on time, on budget and to quality standards.
Lead the cross-functional launch of TikTok Shop, including storefront setup, catalog and inventory integration, fulfillment readiness, operating processes and launch milestones.
Own ongoing TikTok Shop commercial operations, assortment, merchandising, promotional calendar, sales reporting and channel optimization.
Coordinate with Brand, Social, Creative, Paid Media and external partners on creator and affiliate activation, shoppable content and promotional campaigns, and clarify ownership of content production and advertising.
Track TikTok Shop revenue, conversion, returns, fees and contribution economics; recommend actions to scale sustainable growth.
Manage, coach and develop one direct report; establish clear priorities, accountability, development goals and an effective balance of delegated and hands-on execution.
Create repeatable workflows, documentation and reporting to support continuity and scalable operations.