Manager, DTC Sites & Marketplaces

HydroPeptide•Bellevue, WA

4d•Hybrid

About The Position

HydroPeptide is hiring a Manager, DTC Sites & Marketplaces to run its online storefronts day to day across company-owned domains and third-party marketplaces. The role owns how products are presented, priced, and merchandised online, ensuring storefronts are accurate, on brand, and effective. As business owner of HydroPeptide-owned domains, the manager is accountable for the platform, technology stack, site health, and SEO behind the customer experience. The role oversees a Web Producer, development partners, marketplace agency, and contractor support as needed. It partners closely with Brand, Growth Marketing, Creative, Product Development, Operations, Legal, IT, and the Digital Marketing & Analytics Manager to maintain storefronts, improve the customer experience, and protect brand integrity across channels. The position is hybrid, with employees expected to work on-site three days per week at the current Bellevue office and remotely the remainder of the week. HydroPeptide plans to relocate its headquarters to Downtown Seattle in Spring 2027; the hybrid schedule will remain, though additional on-site presence may be needed for collaboration, meetings, and other business needs. The role follows typical Pacific Time business hours and requires some flexibility, including occasional evenings and weekends. Travel is minimal. Compensation is $100,000–$115,000 plus annual bonus potential.

Requirements

At least 5 years of experience in e-commerce.
At least 3 years owning a Shopify site end to end.
At least 2 years managing Amazon.
Experience leading development partners or agencies.
Hands-on experience with analytics platforms such as ThoughtMetric, GA4, or Amazon Business Reports, and ability to interpret data.
Experience managing site roadmaps, merchandising campaigns, development partners, and release and QA processes.
Working knowledge of domains, DNS, redirects, site speed, and accessibility standards.
SEO experience, including technical SEO, keyword research, and Google Search Console.
Strong attention to detail and comfort managing product catalogs.
Experience running promotions and launch calendars across channels.
Comfort working with e-commerce data, including traffic, conversion, and sales reporting.
Organized and proactive, with the ability to juggle many moving parts.

Nice To Haves

Experience in beauty, skincare, or other prestige consumer categories.
Experience with consumer and professional storefronts across geographies.
Hands-on experience with Amazon Seller Central or Vendor Central, listings, and ads.
Experience with brand protection, MAP policies, and unauthorized seller management.
Basic HTML or Shopify theme editing skills.
Familiarity with Google Tag Manager.

Responsibilities

Serve as business owner for all HydroPeptide-owned domains, including hydropeptide.com and regional, professional, or campaign sites.
Own the Shopify platform, including its theme, apps, integrations, checkout, and site settings.
Manage the domain portfolio with IT, including registrations, renewals, DNS, SSL, redirects, and subdomains.
Set and manage the site roadmap and backlog, prioritizing work with development partners and the Web Producer.
Run a release process with clear scoping, QA, and sign-off so changes go live without breaking the site.
Monitor site health, including uptime, page speed, mobile experience, and broken links, and drive fixes.
Own the app and vendor stack, including search, reviews, subscriptions, and loyalty, managing contracts, costs, and performance.
Keep sites compliant with accessibility (WCAG), privacy and cookie consent, site policies, and product claims guidelines, in partnership with Legal.
Ensure tracking and analytics tags are in place and working with the Digital Marketing & Analytics Manager.
Own SEO strategy and performance for all owned domains, including organic traffic and revenue goals.
Manage technical SEO, including site structure, crawlability, metadata, structured data, redirects, and Core Web Vitals.
Lead keyword research and on-page optimization for product, collection, and content pages.
Partner with Brand and Creative on search-informed content and with Growth Marketing to coordinate paid and organic search.
Monitor rankings, Google Search Console, and organic performance, and report results.
Manage the hydropeptide.com Shopify storefront, including product pages, collections, navigation, and promotions.
Keep product content, pricing, and inventory accurate and aligned with launches and campaigns.
Merchandise sites to help customers find the right products; maintain site search, filters, and product recommendations.
Set up promotions, discount codes, gift-with-purchase offers, and bundles, and QA them before launch.
Build and publish campaign landing pages with the Web Producer and Creative.
Own the content publishing workflow from brief through build, QA, and launch.
Partner with Growth Marketing and the Digital Marketing & Analytics Manager on conversion improvements and A/B tests.
Own Amazon and other marketplace storefronts, including listings, A+ content, brand store, ads, and catalog health through agency partners.
Monitor pricing, unauthorized sellers, and MAP compliance to protect the brand.
Coordinate inventory planning and fulfillment with Operations to avoid stockouts.
Report weekly on traffic, conversion, AOV, and sales by storefront.
Run the promotions and launch calendar across DTC and marketplaces.
Build clear processes for product setup, content updates, and channel handoffs.
Track reviews and ratings, and flag product or content issues to the appropriate teams.
Manage the Web Producer, development partners, contractors, and marketplace agencies, with clear goals and regular performance reviews.
Share results, learnings, and recommendations with leadership in clear, concise updates.