DTC Specialist
About The Position
The DTC Specialist supports the direct-to-consumer channel through execution, maintenance, optimization, and support of marketing platforms. The role helps bring the DTC strategy to life by building and updating landing pages, managing Shopify site content and merchandising, executing CRM campaigns, and improving the customer experience through third-party apps. The ideal candidate is digitally savvy and detail-oriented, with e-commerce platform expertise, marketing technology proficiency, and basic front-end development skills to support revenue growth, conversion, and retention. This is a hybrid position based in Southern Vermont.
Requirements
- Passion for ecommerce, digital commerce, CRM, Search, Web/Mobile, Media, and IT topics.
- Ability to communicate, engage, and partner with cross-functional leadership teams across the company.
- Knowledge of Stewardship, Privacy, and Information security.
- Solid business planning skills and strong written and verbal communication, analytical, organizational, and presentation skills.
- Takes initiative and goes the extra mile to help the team deliver its goals.
Nice To Haves
- Bachelor’s degree in Business, Marketing, or a related field.
- 2–4+ years of ecommerce, DTC marketing, digital merchandising, or site management experience.
- Hands-on experience managing a Shopify storefront.
- Experience with Klaviyo or Attentive for email, SMS, segmentation, and lifecycle marketing.
- Familiarity with Yotpo, Bazaarvoice, or similar review and user-generated content platforms.
- Basic knowledge of HTML, CSS, and Shopify Liquid.
- Experience building landing pages and executing digital marketing campaigns.
- Strong attention to detail and ability to manage multiple projects and deadlines.
- Analytical mindset with an understanding of e-commerce KPIs and conversion optimization.
- Ability to work independently while collaborating across marketing, creative, and technical teams.
Responsibilities
- Manage and optimize the Shopify storefront, including site content, merchandising, landing pages, and customer experience.
- Execute website updates to support product launches, promotions, and marketing campaigns.
- Manage email and SMS campaigns, automated customer journeys, and loyalty-focused programs to drive engagement and retention.
- Ensure a consistent customer experience across digital channels.
- Monitor website and campaign performance, using data, testing, and customer insights to improve results.
- Partner with internal teams and external vendors to deliver digital marketing initiatives, product launches, and customer engagement programs on time.
- Oversee e-commerce platforms, applications, vendors, budgets, and governance processes to ensure operational effectiveness.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term disability
- Long-term disability
- 401(k) match
- Flexible spending accounts
- Flexible work schedules
- Employee assistance program
- Tuition reimbursement
- Parental leave
- Paid time off
- Holidays
- Potential eligibility for annual short-term and/or long-term incentive compensation programs
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
