Director, DTC Channel

quip•New York, NY

11h•$170,000 - $190,000•Hybrid

About The Position

quip is rebuilding how it acquires and retains direct-to-consumer customers, and the Director, DTC Channel owns that effort. Subscription is central to the business, and this role is accountable for its growth, including the channel P&L, acquisition budget, and full funnel from first click through first repeat purchase. This is a hands-on leadership role combining strategy with direct work across performance, funnel analytics, and platforms. The director is expected to establish a clear baseline of the funnel within the first 90 days, identify and prioritize customer losses, improve blended CAC and payback, and create a documented testing cadence. The role is hybrid and based in quip’s DUMBO, Brooklyn office two days per week. The anticipated base salary is $170,000 to $190,000, in addition to competitive benefits and equity as applicable. Compensation may vary based on factors including location, role-related knowledge, experience, and skills.

Requirements

8+ years of experience in DTC or e-commerce, including meaningful experience in CPG with physical products, COGS and margin analysis, and repeat-purchase dynamics.
Experience owning a paid acquisition budget against CAC and payback targets, whether managed in-house or through external partners.
Hands-on experience with Shopify and Recharge, including building and managing subscription plans, offers, and retention flows.
Deep knowledge of subscription mechanics, including enrollment, plan design, skip, swap, pause, churn, and lifetime value.
Full-funnel experience across lifecycle, merchandising, and site conversion, not just traffic acquisition.
Experience managing managers or senior individual contributors.
A quantitative operating style, including modeling and sizing opportunities before pursuing them and defending analysis.
Fluency with Meta and Google Ads managers, Klaviyo or a similar platform, GA4, and at least one BI or attribution layer.
A track record of identifying where AI-powered tools can improve team output and putting those tools into practice.

Nice To Haves

Comfort using SQL or a query tool.
Experience in oral care, personal care, beauty, or supplements.

Responsibilities

Own the DTC channel P&L, growth and profitability targets, and the plan to achieve them.
Partner with finance on budget, planning, and forecasting, and account for variances.
Coordinate promotional strategy with other channel owners to prevent competing offers.
Build behavioral and demographic customer cohort views and use them to shape acquisition, repeat-purchase, and subscription strategy.
Manage the DTC acquisition budget against CAC, payback, and contribution-margin targets.
Direct paid acquisition driving quip.com across Meta, Google, TikTok, and affiliate, including allocation decisions and oversight of the external media partner.
Hold external partners to rigorous performance standards and align paid strategy with other channels.
Make buy-versus-build decisions for channel tools and data.
Own conversion throughout the funnel, from traffic and product detail pages through cart, checkout, and first repeat purchase.
Prioritize funnel improvements and quantify the expected lift of each change.
Set offer and bundle architecture to grow average order value and margin without conditioning customers to wait for discounts.
Own the lifecycle program across welcome, post-purchase, replenishment, winback, and subscriber retention through email and SMS.
Grow subscriptions through enrollment, plan design, and skip, swap, and pause mechanics that support subscriber retention.
Define creative volume and variety needs for paid and lifecycle marketing, and collaborate with content and creative teams on performance.
Build the end-to-end customer experience with digital product and CX, prioritizing ease of subscription management.
Own channel CSAT and NPS and bring customer feedback into the roadmap.
Own growth reporting, including CAC and blended CAC, contribution margin per order, LTV and payback, conversion by step, AOV, repeat rate, and subscription churn.
Maintain weekly growth reporting for leadership and the board and explain variances.
Set and document a testing agenda across creative, offers, audiences, and landing pages, including results and decisions.
Lead and develop the team, setting goals, priorities, and resourcing across channel work.
Maintain a high standard of analytical rigor and ensure recommendations are quantified and defensible.

Benefits

Hybrid working environment with an office in DUMBO and views of the Manhattan Bridge.
Year-round early summer Fridays.
WiFi-enabled rooftop.
Competitive medical benefit package.
Commuter benefits for parking and transit.
Competitive paid parental leave policy for qualifying employees.
Open vacation policy.
Dog-friendly office space.
401(k) tax benefits.
Competitive compensation package.
Fully stocked kitchen with snacks.
Employee discount packages for quip products.
Opportunity to help make oral care more simple, effective, and accessible.