DTC Specialist

New Chapter, Inc.•Brattleboro, VT

2d•$70,000 - $85,000•Hybrid

About The Position

The DTC Specialist supports the direct-to-consumer channel by executing, maintaining, and optimizing marketing platforms. The role helps bring the DTC strategy to life by building and updating landing pages, managing Shopify site content and merchandising, executing CRM campaigns, and improving the customer experience through third-party applications. The ideal candidate is digitally savvy, detail-oriented, and self-starting, with e-commerce platform expertise, marketing technology proficiency, and basic front-end development skills to support revenue growth, conversion, and retention. This is a hybrid position based in Southern Vermont. New Chapter is a certified B Corporation and a leading manufacturer of Organic, Non-GMO, and Certified Gluten-Free dietary supplements. It is a wholly owned subsidiary of Procter & Gamble.

Requirements

Passion for e-commerce, digital commerce, CRM, Search, Web/Mobile, Media, and IT topics.
Ability to communicate, engage, and partner with cross-functional leadership teams across the company.
Knowledge of stewardship, privacy, and information security.
Solid business planning skills and strong written and verbal communication, analytical, organizational, and presentation skills.
Takes initiative and goes the extra mile to help the team deliver its goals.

Nice To Haves

Bachelor’s degree in Business, Marketing, or a related field.
2–4+ years of experience in e-commerce, DTC marketing, digital merchandising, or site management.
Hands-on experience managing a Shopify storefront.
Experience with Klaviyo or Attentive for email, SMS, segmentation, and lifecycle marketing.
Familiarity with Yotpo, Bazaarvoice, or similar review and user-generated content platforms.
Basic knowledge of HTML, CSS, and Shopify Liquid.
Experience building landing pages and executing digital marketing campaigns.
Strong attention to detail and ability to manage multiple projects and deadlines.
Analytical mindset with an understanding of e-commerce KPIs and conversion optimization.
Ability to work independently while collaborating across marketing, creative, and technical teams.

Responsibilities

Manage and optimize the Shopify storefront, including site content, merchandising, landing pages, and customer experience.
Execute website updates to support product launches, promotions, and marketing campaigns.
Manage email and SMS campaigns, automated customer journeys, and loyalty-focused programs to drive engagement and retention.
Ensure a consistent customer experience across digital channels.
Monitor website and campaign performance, using data, testing, and customer insights to improve results.
Partner with internal teams and external vendors to deliver digital marketing initiatives, product launches, and customer engagement programs on time.
Oversee e-commerce platforms, applications, vendors, budgets, and governance processes to ensure operational effectiveness.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term disability
Long-term disability
401(k) match
Flexible spending accounts
Flexible work schedules
Employee assistance program
Tuition reimbursement
Parental leave
Paid time off
Holidays
Annual short-term and/or long-term incentive compensation programs may be available depending on position level; payments are not guaranteed and depend on company performance.