Manager, Digital Marketing

Arizona Cardinals Football Club•Tempe, AZ

13h•Onsite

About The Position

The Digital Marketing Manager is responsible for driving measurable growth and engagement through integrated digital strategy, lifecycle marketing, and performance optimization. This role sits at the intersection of CRM, paid media, and marketing technology, ensuring every campaign is coordinated, data-driven, and optimized across the full customer journey. This individual will own campaign execution and end-to-end channel orchestration, delivering the right message, to the right audience, at the right time.

Requirements

A bachelor’s degree in marketing, communications, or equivalent experience
At least three to five years experience in digital or engagement marketing
Strong expertise in paid media and CRM/lifecycle marketing
Experience with Salesforce Marketing Cloud, Google Analytics, Meta, Google Ads
Strong understanding of attribution and data analysis
Proven ability to manage budgets and optimize performance
Ability to collaborate across departments and levels throughout an organization
Strong English written and verbal communication skills
Flexibility to work evenings, weekends, and holidays; hours may vary depending on business needs
Must complete all pre-employment forms and successfully pass a background check

Responsibilities

Develop and execute integrated digital marketing strategies across paid, owned, and earned channels
Work with media agency on media plan and optimizations
Manage and optimize campaigns across paid media (search, social, display, programmatic)
Own performance against key KPIs including revenue, ROAS, CAC, and conversion rates
Lead budget allocation and pacing, balancing efficiency with growth opportunities
Identify trends and optimization opportunities through ongoing data analysis
Own CRM strategy and execution across email, SMS, and push notifications
Build and optimize lifecycle programs (acquisition, onboarding, engagement, retention, win-back)
Leverage segmentation, personalization, and behavioral triggers to enhance customer experience
Partner with data teams to ensure accurate audience targeting and journey mapping
Continuously test and optimize messaging, creative, and timing to improve performance
Partner cross-functionally to align campaigns with key business initiatives
Lead campaign briefs and alignment
Lead tentpole campaigns
Own the integrated campaign calendar, aligning all digital touchpoints across paid media, CRM, web, and app
Ensure consistent messaging, timing, and sequencing across channels to create a seamless customer journey
Define channel roles (lead vs. support) to maximize impact and eliminate redundancy
Optimize timing, frequency, and audience strategy based on performance data
Establish governance for campaign prioritization and execution
Build and maintain dashboards to track performance across channels and campaigns
Lead A/B and multivariate testing strategies
Translate data into actionable insights and recommendations
Ensure proper tracking, attribution, and tagging
Other duties as assigned