Digital Marketing Manager

Boyne Resorts•Big Sky Meadow Village, MT

About The Position

The Digital Marketing Manager at Big Sky Resort serves as the owner of the resort's digital guest experience — from discovery through booking and on-mountain engagement. This role is responsible for the strategy, performance, and day-to-day execution of all resort digital platforms, ensuring a seamless, brand-consistent experience across the website, mobile app, ecommerce stores, snow and conditions reporting, and on-resort digital signage. As a critical bridge between the resort marketing department and corporate web development team, this role ensures that digital touchpoints drive conversion, positive user experiences, and accurate reflections of the Big Sky brand at every interaction.

Requirements

Three or more years of experience in digital marketing with direct ownership of website, e-commerce, or app platforms
Experience managing CMS platforms (Sanity preferred), booking engines, or ecommerce platforms
Strong analytical skills with proficiency in Google Analytics (GA4) and reporting dashboards
Experience working with external vendors, agencies, and technology partners
Working knowledge of SEO and AEO tools
Excellent project management skills with ability to manage multiple concurrent platform initiatives
Clear written and verbal communication; ability to translate technical requirements into business needs and vice versa

Responsibilities

Own the editorial calendar and content updates for bigskyresort.com across all seasons
Manage CMS platform and coordinate with developers as needed on new feature builds, landing pages, and seasonal campaign deployments
Oversee SEO and AEO strategy including monitoring, content optimization, technical audits, and goal setting
Monitor site performance via Google Analytics / GA4 and conversion tracking; translate data into actionable improvements
Ensure ADA/accessibility compliance in all web content
Serve as the primary marketing owner for online product store and lodging booking engine content
Build and manage all product and property content including structure, image selection, and copy
Monitor store performance including conversion rate, average order value, and revenue by product category
Act as product owner and marketing liaison for the Big Sky Resort mobile app
Lead in-app messaging, push notification strategy, and cross-channel promotion
Analyze user behavior and engagement data to inform product roadmap priorities
Own the resort’s conditions reporting software, including content, automation of daily conditions updates, workflow, and distribution integrations to channels
Oversee content strategy and scheduling for on-mountain and base area digital signage
Coordinate with operations, marketing, and product teams to ensure signage reflects current promotions, lift and terrain status, and event messaging
Manage relationships with digital signage platform vendor and ensure uptime and content accuracy
Develop and execute an integrated digital marketing plan aligned with seasonal business priorities and annual revenue targets
Own digital KPIs across all platforms: sessions, conversion rate, bookings, and app engagement
Collaborate cross-functionally with resort marketing, corporate web development, revenue management and IT teams
Stay current on emerging digital marketing trends, platform capabilities, and competitive landscape within mountain resort industry

Benefits

Full Health Plan with Company HSA Match
401(k) plan with performance-based company match
Flexible Paid Time Off
Cell Phone Service Allowance
Free Ski Pass for you, your spouse and dependents
FREE Golf Pass for you, your spouse and dependents
Free Bike Haul/Scenic Lift Pass for you, your spouse and dependents
FREE Basecamp activities including zip line courses and discounted passes for spouse and dependents
Steep Lodging discounts for accommodation for friends and family (blackout dates apply)
25% off Food discount at all outlets with charging privileges
20%-30% off Retail discount at all outlets with charging privileges, gear and sponsor discounts
Eligibility for affordable employee housing, a short walk or free bus ride away from work