Digital Marketing Manager

KEV Group • Toronto, ON

1d • CA$105,000 - CA$135,000 • Hybrid

About The Position

We're looking for a Digital Marketing Manager to own end-to-end digital campaign strategy and execution for our K-12 portfolio - the SchoolCash products that 27,000+ schools rely on every day. You'll run integrated campaigns across owned, earned, and paid channels; manage our paid media agency; lead webinars and event promotions; and partner closely with Sales and BDRs to turn marketing activity into pipeline. This is a senior role for someone who's equally comfortable building the strategy, briefing the agency, and defending ROAS in a long sales cycle.
The base salary range for this role is CAD $105,000-$135,000. This range reflects expected compensation at the time of posting. Final offers may vary based on skills, experience, location, and internal equity. Total compensation includes benefits.

Requirements

• 7+ years of experience in marketing, with a strong track record of developing and leading successful, strategic, end-to-end digital marketing programs.
• B2B SaaS experience is required - you've marketed software to business buyers, not consumers.
• Proven experience managing a paid media agency - briefing, budget governance, and performance accountability.
• Demonstrated ownership of marketing metrics and KPIs in a long sales cycle environment, with a clear understanding of return on ad spend, cost per opportunity, and pipeline contribution.
• Hands-on experience with HubSpot (or similar marketing automation) and Salesforce - building campaigns, reporting, and partnering on attribution.
• Experience running webinars and event promotions end-to-end: from invite strategy through follow-up nurture.
• Strong experience partnering with Sales and BDR teams: joining calls, building enablement, and closing the loop on what's converting.
• Experience leading Customer Marketing and account management partnership: expanding adoption and usage within existing accounts.
• Strong understanding of go-to-market execution, campaign development, and cross-channel marketing.
• Experience working cross-functionally within a matrixed organization, with the ability to influence and align stakeholders at all levels.
• Excellent written and verbal communication, with the ability to simplify complex concepts for diverse audiences.
• Comfortable with occasional travel for events, customer visits, and team off-sites.
• The KEV Factor: genuine interest in K-12 and the people who run school finance, with the "get it done" mindset that makes plans become results.

Nice To Haves

• Experience in K-12, public sector, education technology, or other operator-led B2B environments is an asset.

Responsibilities

• Own end-to-end digital campaign strategy and execution across multiple channels: email, web, content, social, paid, webinars, and events.
• Manage our paid media agency: set the brief, govern the budget, hold them accountable to performance and ROAS in a long sales cycle.
• Plan and execute webinars and event promotions that drive qualified pipeline and customer engagement.
• Partner closely with Product Marketing to translate positioning and messaging into integrated, multi-channel campaigns.
• Align marketing strategy with business priorities, product roadmaps, and the realities of district and school customers.
• Plan and execute campaigns supporting product launches, feature releases, and strategic initiatives across the K-12 portfolio.
• Manage communications for customers and sector stakeholders: newsletters, release communications, webinars, training as a partner, not a vendor.
• Drive demand and product adoption through case studies, thought leadership, and enablement programs.
• Support change management and behavior adoption through clear, actionable communications and training strategies.
• Partner with Sales and BDR teams: join their calls, build the enablement they actually use, and close the loop on what's converting.
• Lead Customer Marketing and account-based marketing programs that expand product adoption and usage within existing accounts.
• Partner across Product, Delivery, Strategy, Design, Creative, and Communications to ensure coordinated and effective execution.
• Own marketing performance metrics: pipeline contribution, ROAS, cost per opportunity, adoption, engagement — and use them to inform future strategy.
• Build, maintain, and optimize campaigns in HubSpot and Salesforce: campaign tracking, attribution, lead routing, and reporting.
• Use qualitative and quantitative insights to optimize campaigns, improve engagement, and drive adoption.
• Continuously refine marketing approaches based on performance data and evolving business needs.

Benefits

• Competitive compensation
• Meaningful benefits
• Retirement Savings Support – company-matched programs, including RRSP matching in Canada and 401(k) contributions in the U.S.
• Professional development – ongoing learning, stretch opportunities, and continuing education, including KEV Academy for onboarding and skill-building, plus KEV University, our online platform offering a wide range of courses.
• Hybrid model
• Flexible PTO – close to 4 weeks of vacation and a company-wide holiday closure
• Office perks – fully stocked snack bar and occasional catered lunches

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed