Manager, Digital Marketing

BridgeBio Pharma•San Francisco, CA

2d•Hybrid

About The Position

In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work. We are seeking a strategist to lead Omnichannel & Media efforts for the development of late-stage commercial assets. This role will translate brand strategy into an integrated, field-aligned media plan and ensure seamless execution across HCP and patient audiences. The opportunity is ideal for someone who thrives at the intersection of science, strategy, and storytelling, and has experience in customer research, channel planning, product launches, media investment and on-the-ground media execution. You will be responsible for the evolution of content and channels for each product launch. You’ll partner closely with existing media, creative, social, analytics and technology SMEs, as well as cross-functional teams including brand marketing, medical affairs, and corporate communications.

Requirements

6+ years of relevant experience with a strong focus on paid media channels in the biotech or pharmaceutical sectors
Successful product launch or major indication expansion experience is required, preferably in rare disease space
Experience managing content and channel strategy, website optimization and SEO programs in regulated environments.
Familiarity with common pharma/biotech stacks and workflows (e.g., CRM, marketing automation, CMS, Veeva ecosystem), and can partner effectively with analytics/ops teams
Familiarity with MLR process, healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices.
Strong project management and cross-functional stakeholder collaboration capabilities
Proven self-starter with the ability to define objectives and pivot when priorities change

Responsibilities

Lead omnichannel launch readiness by building and managing the integrated digital launch plan, aligning channel tactics to brand strategy, clinical milestones, and commercial readiness timelines.
Develop and execute digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels.
Establish launch measurement framework in partnership with analytics, defining KPIs, tagging plans, dashboards, and optimization processes to drive continuous improvement post-launch.
Lead agency and vendor management across media, web development, CRM operations, and creative partners, ensuring clear scopes of work, disciplined workflows, budget stewardship, and high-quality output.
Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences.
Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats.
Build scalable omnichannel processes, templates, and best practices that can serve as a repeatable model for future BridgeBio product launches.

Benefits

Market-leading compensation
401(k) with employer match
Employee Stock Purchase Program (ESPP)
Pre-tax commuter benefits (transit and parking)
Referral bonus for hired candidates
Subsidized lunch and parking on in-office days
100% employer-paid medical, dental, and vision premiums for you and your dependents
Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
Fertility & family-forming benefits
Expanded mental health support (therapy and coaching resources)
Flexible, “take-what-you-need” paid time off and company-paid holidays
Comprehensive paid medical and parental leave to care for yourself and your family
Career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching
Financial rewards, peer-to-peer recognition, and growth opportunities